Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 1 (2025): JUNI 2025

Transformasi Digital Desa Melalui Pembangunan Website dan Digitalisasi UMKM di Desa Tanjung Lago, Kabupaten Banyuasin

M. Soekarno Putra (Unknown)
Rio Fernando (Unknown)
Tabi In Athyam Madani (Unknown)
M. Rizki Julianto (Unknown)
Kgs. M.Fijai Fahlevi (Unknown)
Rindi Rama Saputra6 (Unknown)
Edy Irawansyah (Unknown)
Muhammad Faiz (Unknown)
Aldi Saputra (Unknown)



Article Info

Publish Date
22 Jun 2025

Abstract

Digital transformation at the village level is a strategic step to enhance public service efficiency and empower the local economy. This community service program aims to support the digitalization process in Tanjung Lago Village through two main approaches: the development of an official village website as an information and governance transparency tool, and the digital empowerment of local small and medium enterprises (SMEs) producing kemplang, a traditional fish-based snack. The implementation methods included field observation, interviews, digital media design, website development, training sessions, and stakeholder validation. The village website was built using static web technology (HTML, CSS, JavaScript), featuring village profiles, activity galleries, organizational structure, and contact information. Meanwhile, the SME assistance focused on branding, packaging, product photography, and the use of social media for digital promotion. The results indicated improved capacity among village officials in managing public information and increased knowledge among SMEs regarding modern marketing strategies. This program successfully integrates information technology with local potential, contributing to inclusive and sustainable digital village development..

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Journal Info

Abbrev

ib

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Description

Jurnal Pengabdian kepada Masyarakat berisi hasil-hasil kegiatan pengabdian, pendampingan dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, ekonomi, agama, teknik, pertanian, sosial humaniora, komputer dan kesehatan yang ditulis dalam bahasa Indonesia maupun ...