<![CDATA[Background: Student motivation plays a crucial role in learning outcomes, and educators are increasingly exploring innovative approaches to enhance it. The integration of digital media, such as Prezi, into guidance services offers new potential in improving student engagement and learning motivation. Objective: This study aims to determine the effectiveness of group guidance using Prezi media to increase student motivation at SMAN 1 Alalak. Method: This research used an experimental design with a one-group pre-test and post-test approach. The study was conducted at SMAN 1 Alalak in 2023 with a sample of 7 students selected through purposive sampling. Data were collected using a learning motivation scale. Result: The results showed that student motivation before the intervention was in the low category with a mean score of 35.14. After receiving group guidance using Prezi media, the motivation score increased significantly to 82.86, falling into the high category. Conclusion: The findings indicate that group guidance using Prezi media is effective in increasing students' learning motivation. Originality/Value: This study provides novel empirical contributions to the field of technology-integrated guidance and counseling by uncovering the significant effectiveness of Prezi-assisted group guidance regarding the enhancement of student learning motivation within the high school context, which remains underexplored in secondary school counseling practices. These findings enrich the empirical evidence and serve as a strategic reference for designing interactive digital media and optimizing group guidance programs to boost academic engagement.]]>
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