International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE)
Vol. 1 No. 1 (2024): March: International Journal of Business Law, Business Ethic, Busines Comunicat

The Role of Social Relationships in Crowdfunding: A Literature Review on Information, Trust, and Project Funding Success

Habibi Ahmad Syauqi (STIE Kasih Bangsa)
Farah Qalbia (STIE Kasih Bangsa)



Article Info

Publish Date
30 Mar 2024

Abstract

This study aims to analyze the impact of social relationships in crowdfunding, focusing on the aspects of information, trust, and project funding. In the context of crowdfunding, social relationships between fundraisers and backers play a significant role in creating an environment that supports project success. The literature review reveals that strong social networks and information transparency can increase the level of backer trust. Trust built through positive social relationships significantly contributes to funding decisions made by individuals. In addition, this study shows that the quality of social relationships can serve as a catalyst in attracting financial support, with a wider network providing access to greater resources. Thus, the results of this study emphasize the importance of fundraisers to build and maintain good social relationships as a strategy to increase the chances of success in crowdfunding. Further research is recommended to explore cultural differences and contexts that may influence the dynamics of social relationships in crowdfunding.

Copyrights © 2024






Journal Info

Abbrev

IJBGE

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) is a peer-reviewed international journal published by STIE Kasih Bangsa Institute of Research and Community Services/Lembaga Penelitian dan Pengabdian kepada Masyarakat. The journal serves as an ...