Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Vol. 1 No. 1 (2024): November 2024

The Effect of E-Satisfaction on E-Loyalty through Trust in E-Ticketing on Traveloka in Surabaya

Djukuw, Gery (Unknown)
Tarigan, Zeplin Jiwa Husada (Unknown)

Article Info

Publish Date
01 Nov 2024

Abstract

This research aims to determine the effect of e-satisfaction on e-loyalty through trust in e-ticketing on Traveloka. The population in this research is Surabaya people who are over 18 years old and use credit cards to make transactions on Traveloka. The number of samples I took was 122 respondents. Data analysis using PLS. The variables in this research are e-loyalty as an endogenous variable and e-satisfaction and trust as exogenous variables. The results of data analysis show that e-satisfaction has a significant and positive effect on e-loyalty through trust in e-ticketing on Traveloka.

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Journal Info
Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Website

Abbrev

jrem

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Riset Ekonomi, Manajemen, dan Bisnis (JREMB) diterbitkan oleh Universitas Kristen Petra bekerja sama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Cabang Surabaya secara berkala (setiap enam bulan) yaitu setiap bulan Mei dan November, dengan tujuan untuk menyebarluaskan hasil penelitian, di ...