TechTalent & Business Review
Vol. 1 No. 2 (2025): TTBR-July 2025

Strategic Agility in SMES: How Digital Transformation Shapes Competitive Avantage in Emerging Market

Jemmy, Jemmy (Unknown)



Article Info

Publish Date
30 Jul 2025

Abstract

In the context of emerging markets marked by volatility, uncertainty, and technological disruption, digital transformation has become a crucial enabler of strategic agility for Small and Medium Enterprises (SMEs). This study explores how digital capabilities contribute to strategic agility and, subsequently, to the competitive advantage of SMEs. A mixed-methods approach was employed, combining quantitative data from 300 SMEs across Indonesia, Vietnam, and Ghana with qualitative case studies from five selected firms. Quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) confirmed that digital capabilities significantly enhance both strategic agility and competitive advantage. Moreover, innovation culture and external collaboration were found to be significant moderating variables in these relationships. Qualitative findings support these results, revealing that digital maturity reflected in process reorientation, platform integration, and data-driven responsiveness enables SMEs to adapt and innovate under uncertainty. The findings provide actionable insights for policymakers and practitioners seeking to enhance SME resilience through inclusive digital strategies. This study contributes to the extension of dynamic capabilities theory by integrating cross market agility responses into the framework of digital transformation in emerging economies.

Copyrights © 2025






Journal Info

Abbrev

TTBR

Publisher

Subject

Economics, Econometrics & Finance Other

Description

TechTalent & Business Review is an academic platform committed to the advancement of research and practices across various fields of economics, with a particular emphasis on the Nusantara region, encompassing Indonesia and surrounding areas. The journal seeks to engage with both local and global ...