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TechTalent & Business Review
Published by Asosiasi Peneliti dan Inovasi Nusantara
ISSN : -     EISSN : 30900425     DOI : https://doi.org/10.63985/ttbr.v1i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
TechTalent & Business Review is an academic platform committed to the advancement of research and practices across various fields of economics, with a particular emphasis on the Nusantara region, encompassing Indonesia and surrounding areas. The journal seeks to engage with both local and global economic issues, providing a space for scholarly discourse on economic theory, policy analysis, and applied economic research. By publishing original research, case studies, and reviews, the journal aims to contribute to a deeper understanding of the economic dynamics that shape the region, while also addressing broader global trends. The primary focus of the TechTalent & Business Review is to foster critical insights into the complexities of economic development, trade, finance, and innovation within the unique socio-cultural and economic contexts of Nusantara. The journal serves as a valuable resource for academics, policymakers, and practitioners interested in the application of economic theories and practices to solve real-world challenges. Through interdisciplinary research and evidence-based analysis, the journal highlights how economic frameworks can be adapted to address the specific needs of the region, while also contributing to global economic discourse. The journal covers a wide range of management topics, including to strategic management, leadership, organizational behavior, human resource management, business innovation and entrepreneurship, marketing, operations and supply chain management, financial management, corporate governance and ethics, and the impact of digital transformation on management practices. Contributions are invited from scholars and practitioners who explore management issues with a focus on regional specificities and global relevance.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Digital Transformation in Small and Medium Enterprise Management in the Archipelago: Challenges and Opportunities Fadhilah, Nurul
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.1

Abstract

Digital transformation has become an urgent need for Small and Medium Enterprises (SMEs) in the archipelago to remain competitive and thrive in the era of globalization. This article explores the challenges and opportunities faced by Indonesian SMEs in the digital transformation process. Based on case studies and interviews with industry players, we identify several key challenges, including resource constraints, lack of digital skills, and infrastructure barriers. On the other hand, emerging opportunities include access to wider markets, increased operational efficiency, and the ability to innovate. These findings suggest that while digital transformation offers significant benefits, SMEs must face various obstacles that require strategic solutions and support from various parties, including the government and financial institutions. This article offers practical recommendations to facilitate the adoption of digital technologies among SMEs and contribute to the development of more effective strategies to capitalize on existing opportunities.
Managerial Innovation in Creative Industries: Case Study of Start-Up Companies in the Archipelago Siyamsih, Dwi
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.2

Abstract

Managerial innovation plays a critical role in driving the growth and sustainability of start-ups, especially in the dynamic creative industries in Indonesia. This article explores the application of managerial innovation in the context of start-up companies operating in the creative industries sector in Indonesia, focusing on strategies and practices that have been successfully implemented. Through a case study approach, this article analyzes how these companies adapt their business models, manage change, and leverage technology to create added value. The research findings suggest that effective managerial innovation includes the use of digital technology, flexibility in project management, and the implementation of creative marketing strategies. This article also discusses the challenges faced by start-ups in implementing managerial innovation and provides recommendations for strengthening managerial practices in the creative industries. This research provides valuable insights for start-up owners and creative industry managers on how managerial innovation can enhance competitiveness and success in a competitive market.
Local Culture-Based Marketing Strategy: A Study of Companies in the Archipelago Sandi, Eric Krisna
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.3

Abstract

Local culture-based marketing is increasingly becoming an important strategy for companies operating in the Indonesian archipelago, a region rich in cultural diversity and traditions. This article explores how companies in the Indonesian archipelago are adopting and implementing local culture-based marketing strategies to enhance their appeal and connect with consumers. This research uses a case study approach to several companies that have successfully integrated local culture elements into their marketing strategies. Key findings suggest that local culture-based marketing not only strengthens brand identity but also enhances customer loyalty by creating strong emotional resonance. However, these companies also face challenges in balancing globalization and locality, and ensuring that local culture approaches are applied authentically and sensitively. This article suggests that a deep understanding of local culture and active engagement with the community can be key to success in a culture-based marketing strategy.
The Role of Transformational Leadership in Improving Employee Performance in Indonesian Companies Rosmaria
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.4

Abstract

This article examines the role of transformational leadership in improving employee performance in companies in the archipelago. Transformational leadership, which involves the ability of leaders to inspire, motivate, and encourage innovation, is expected to address the unique challenges faced by companies in the region. This study uses a case study method to explore how transformational leaders influence individual motivation, commitment, and performance across various industrial sectors in Indonesia. The results show that transformational leadership significantly contributes to improving employee performance through increased job satisfaction, clear goal setting, and skill development. These findings provide practical insights for managers in the archipelago to adopt leadership styles that can motivate and empower their employees in the face of changing market dynamics.
The Influence of Global Consumer Trends on Local Marketing Strategies in the Archipelago Saputri, Fitri Arianti
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.5

Abstract

This article examines the impact of global consumer trends on local marketing strategies in the Indonesian archipelago, focusing on how changes in global consumer behavior affect marketing approaches in companies operating in Indonesia. Global consumer trends such as digitalization, sustainability, and personalization are increasingly influencing the local market, requiring companies to adapt their marketing strategies to remain relevant and competitive. This study uses qualitative and quantitative analysis methods by collecting data from in-depth interviews with marketing managers and consumer surveys to explore the impact of global trends on local marketing strategy decisions. The results show that companies in the Indonesian archipelago need to integrate global trends into their strategies, such as leveraging digital technology for marketing campaigns and adopting sustainable practices to attract consumers who are increasingly concerned about environmental issues. This article provides practical insights for local companies on how to adapt to global trends to increase competitiveness in the Indonesian market.
Digital Transformation in Enhancing Operational Efficiency of E-Commerce Platforms in Southeast Asia: A Comprehensive Analysis and Strategic Implications Putra, Johni Eka
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.11

Abstract

This study explores the role of digital transformation in enhancing operational efficiency across e-commerce platforms in Southeast Asia. Through a systematic literature review of 50 academic and industry sources, the research examines the adoption of digital technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, and big data and their impact on logistics, customer experience, and performance outcomes. Using the Technology-Organization-Environment (TOE) framework as a conceptual lens, the study thematically analyzes key digital capabilities and their strategic implications, particularly for small and medium enterprises (SMEs). Findings suggest that digital transformation contributes to cost efficiency, service responsiveness, and process integration, with AI alone estimated to reduce operational costs by 15%-20% in leading platforms. While prior studies often focus on isolated technologies or single-country contexts, this research provides a cross-country synthesis that highlights common trends, challenges, and enabling factors. This study fills a critical gap in the literature by offering an integrated regional perspective on how bundled digital technologies shape operational strategies across diverse e-commerce ecosystems. The insights generated serve as a strategic reference for digital policy development, infrastructure investment, and organizational transformation in Southeast Asia.
The Mediating Role of Organizational Learning in the Relationship Between Innovation Culture and Business Performance in Tech Startups Judijanto, Loso
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.13

Abstract

This study explores the mediating role of organizational learning in the relationship between innovation culture and business performance among technology startups in Indonesia. The research is driven by the high failure rate of startups in developing countries, often caused by inadequate adaptability and weak internal knowledge systems. Using a quantitative explanatory approach, data were collected from 125 respondents consisting of founders and functional managers of digital startups located in the Greater Jakarta area. Respondents completed structured online questionnaires, and the data were analyzed using multiple linear regression and the Sobel test to assess the mediation effect. The findings indicate that innovation culture significantly influences organizational learning (β = 0.62, p < 0.001) and business performance (β = 0.58, p < 0.001). Organizational learning also has a significant impact on business performance (β = 0.53, p < 0.001). The Sobel test reveals a significant partial mediation effect (Z = 3.97, p < 0.001), suggesting that organizational learning acts as a crucial mechanism in translating innovation culture into improved performance outcomes. These results highlight the need for startups to not only foster innovation but also invest in structured internal learning systems as a strategic driver for sustainable competitive advantage.
Strategic Agility in SMES: How Digital Transformation Shapes Competitive Avantage in Emerging Market Jemmy, Jemmy
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.14

Abstract

In the context of emerging markets marked by volatility, uncertainty, and technological disruption, digital transformation has become a crucial enabler of strategic agility for Small and Medium Enterprises (SMEs). This study explores how digital capabilities contribute to strategic agility and, subsequently, to the competitive advantage of SMEs. A mixed-methods approach was employed, combining quantitative data from 300 SMEs across Indonesia, Vietnam, and Ghana with qualitative case studies from five selected firms. Quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) confirmed that digital capabilities significantly enhance both strategic agility and competitive advantage. Moreover, innovation culture and external collaboration were found to be significant moderating variables in these relationships. Qualitative findings support these results, revealing that digital maturity reflected in process reorientation, platform integration, and data-driven responsiveness enables SMEs to adapt and innovate under uncertainty. The findings provide actionable insights for policymakers and practitioners seeking to enhance SME resilience through inclusive digital strategies. This study contributes to the extension of dynamic capabilities theory by integrating cross market agility responses into the framework of digital transformation in emerging economies.
Ethical Branding and Consumer Trust in Emerging Markets: A Comparative Systematic Review of Local and Global Brands in Indonesia Rosari, Dina
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.15

Abstract

This study aims to systematically examine how ethical branding measured through Corporate Social Responsibility (CSR), green marketing, brand transparency, and digital engagement affects consumer trust in the Indonesian market, using a Systematic Literature Review (SLR) approach, 51 peer-reviewed journal articles published between 2020 - 2025 were analyzed, the review reveals that all four variables positively influence consumer trust, albeit to varying degrees, CSR rooted in local values significantly fosters emotional connection and social legitimacy, green marketing is effective only when coupled with transparency and verifiable action, helping to avoid greenwashing skepticism, brand transparency emerges as a foundational element for brand credibility, particularly among critical digital consumers, digital engagement enhances trust by facilitating two-way ethical communication and community interaction. The study also finds that local brands leverage culture-based trust and community narratives, while global brands emphasize international certifications and reputational consistency. From a theoretical perspective, the findings contribute to the contextualization of attachment theory in branding by showing how emotional bonds to ethically aligned brands drive long-term trust and loyalty. This research proposes a contextual ethical branding model for emerging markets, integrating localized CSR, transparent green communication, and trust-based digital interaction. The model highlights the importance of aligning universal ethics with cultural relevance and digital strategies in building sustainable consumer trust.
Digital Business Model Innovation and Its Impact on Competitive Advantage: Evidence from Indonesian Tech Startups Kosasih, Nico
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.16

Abstract

Digital business model innovation (DBMI) has emerged as a critical determinant of competitive advantage for Indonesian technology startups in an increasingly competitive market landscape. This study examines the mechanisms through which DBMI influences competitive advantage among Indonesian tech startups, analyzing both internal and external factors that contribute to their success. Using a systematic literature review approach, we synthesized findings from 25 studies focusing on Indonesian digital startups across various sectors including fintech, edutech, e-commerce, and healthtech. Our analysis reveals that DBMI significantly enhances competitive advantage through four key mechanisms: capability reconfiguration, digital technology adoption, platform ecosystem dynamics, and dynamic capabilities development. The findings indicate that startups implementing disruptive business models demonstrate superior scalability and market survival rates. Technology adoption, particularly AI and data analytics, substantially improves operational efficiency and market expansion, leading to increased user growth and revenue generation. However, challenges such as cybersecurity threats, digital gaps, and intense marketing competition remain significant barriers. Government policy support and conducive digital ecosystems are crucial for enabling continuous innovation and global competitiveness. This study contributes to theoretical development by extending the Resource-Based View (RBV) and Dynamic Capabilities Theory within the digital context, specifically demonstrating how DBMI mechanisms create sustainable competitive advantages through capability reconfiguration and ecosystem orchestration. The findings provide strategic insights into capability development pathways, policy intervention points, and ecosystem design principles for entrepreneurs, policymakers, and investors in Indonesia's digital economy.

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