Journal of Agro Complex Development Society
Volume 2 Issue 2 October 2025

Agribusiness Business Model Based on the Blue Economy: Synergy Between Agricultural Production and Maritime Logistics

Karjono (Unknown)
Khairullah, Aswin Rafif (Unknown)
Karmanis (Unknown)
Kusumawati, Evyana Diah (Unknown)



Article Info

Publish Date
20 Oct 2025

Abstract

Agribusiness plays a pivotal role in advancing economic growth, food security, and rural welfare, especially in archipelagic nations such as Indonesia where agriculture and maritime activities are geographically intertwined. Yet, fragmented supply chains, limited accessibility, and underdeveloped logistics infrastructure hinder the efficiency and competitiveness of agricultural systems. This study proposes a conceptual business model that integrates agribusiness with maritime logistics under the principles of the Blue Economy. Using a qualitative, desk-based analytical approach, it synthesizes academic literature, policy documents, and development reports to construct a framework aligning agricultural production with ocean-based distribution systems. The model is structured through an adapted Business Model Canvas emphasizing five interlinked components: (1) a value proposition centered on maritime connectivity and sustainability; (2) key integration activities between agricultural processing and sea transport coordination; (3) infrastructure and channel reconfiguration around coastal agrologistics hubs; (4) multi-actor partnerships among farmers, port authorities, and logistics providers; and (5) financial and environmental sustainability mechanisms. The findings highlight that maritime logistics can transform geographic fragmentation into an operational advantage by enabling cost-efficient, low-carbon, and inclusive supply chains. The proposed framework offers a strategic pathway for building resilient agribusiness ecosystems in island nations, supporting food security, regional equity, and sustainable development. While conceptual, the model lays groundwork for future empirical validation and pilot implementation to enhance coordination between agriculture and maritime sectors within Blue Economy-driven growth strategies.

Copyrights © 2025






Journal Info

Abbrev

journal

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Agrocomplex Journal has a wide and diverse range of research topics related to agro-complexes. Based on the journal website, some of the research areas that Agrocomplex Journal is interested in are: 1. Growth and production of crops and livestock: this topic is related to ways to increase the ...