Law and Economics
Vol. 19 No. 3 (2025): October: Law and Economics

The Determinants of Eco-Fashion Purchase Intention and Willigness to Pay

Tribudhi, Debbie Aryani (Unknown)
Rhein, Verrel (Unknown)

Article Info

Publish Date
30 Oct 2025

Abstract

This study explores the factors that influence consumers' willingness to pay for eco-fashion, including Environmental Concerns, Social Influence, Altruism, Purchase Intention of Eco-Fashion (PIEF), Electronic Word-of-Mouth (eWOM), and Willingness to Pay (WTP) in Indonesia. The study focuses on the Indonesian fashion industry. The research aims to provide valuable insights for marketing managers on developing effective strategies to enhance the perceived value of eco-fashion, increase consumer awareness, and grasp consumer preferences. This research adds valuable insights to the academic understanding of the fashion industry in Indonesia by enhancing academic knowledge and practical appliaction

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Journal Info
Law and Economics
Website

Abbrev

LE

Publisher

Institute for Law and Economics Studies

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Law and Economics is an interdisciplinary Publication. It seeks to promote an understanding of many complex phenomena by examining such matters from a combined law, economics, and organization perspective (or a two-way combination thereof). In this connection, we use the term organization ...