<![CDATA[This study aims to design and optimize a MySQL database for an online batik mall system to support the digitalization of batik micro, small, and medium enterprises (MSMEs). The research employed three stages: analysis, design, and implementation. The analysis phase identified actors (sellers, buyers, and administrators) and business process needs. The design stage focused on database structures and optimization strategies, including indexing, query optimization, caching, normalization, and denormalization. The implementation involved building the database, applying optimization techniques, and evaluating performance. The optimization of MySQL significantly improved query execution speed, reduced system response time, and enhanced resource efficiency. The system was able to manage transactions, product searches, and reporting more effectively, supporting both operational and strategic needs of the online batik mall. The MySQL-based online batik mall system provides an efficient solution for data management, thereby enhancing the competitiveness of batik MSMEs in the digital era.]]>
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