<![CDATA[Abstrak Permasalahan gaya hidup tidak sehat di kalangan milenial menjadi perhatian serius di tengah meningkatnya konsumsi minuman instan tinggi gula dan bahan kimia. Kegiatan pengabdian ini bertujuan memberdayakan usaha Quick Coffee melalui inovasi minuman kopi berbasis herbal sebagai alternatif sehat, serta mengintegrasikan aplikasi e-commerce sebagai mesin penggerak bisnis digital kewirausahaan milenial. Mitra sasaran adalah pemilik dan pengelola Quick Coffee, melibatkan 15 peserta yang terdiri dari pelaku usaha muda, mahasiswa, dan masyarakat umum di wilayah kota Palembang. Metode pelaksanaan meliputi pelatihan formulasi produk kopi herbal, digital marketing, optimalisasi platform e-commerce, serta pendampingan manajemen usaha. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep kewirausahaan digital sebesar 85% dan peningkatan keterampilan penggunaan e-commerce sebesar 78% berdasarkan pre-post test. Secara kualitatif, peserta menunjukkan antusias tinggi dalam mengembangkan produk berbasis gaya hidup sehat dan mampu menciptakan variasi minuman herbal yang diminati pasar. Usaha Quick Coffee mengalami peningkatan penjualan sebesar 30% dalam dua bulan pasca intervensi. Kegiatan ini berkontribusi terhadap pencapaian pendidikan berkualitas berkelanjutan melalui penguatan literasi kewirausahaan dan teknologi digital di kalangan generasi muda. Kata kunci: usaha quick coffee; upaya gaya hidup; aplikasi e.commerce; kewirausahaan milenial; pendidikan berkualitas Abstract The issue of unhealthy lifestyles among millennials is a serious concern amidst the increasing consumption of instant drinks high in sugar and chemicals. This community service activity aims to empower the Quick Coffee business through innovative herbal-based coffee drinks as a healthy alternative, while also integrating e-commerce applications as a driving force for millennial digital entrepreneurship. The target partners are Quick Coffee owners and managers, and 15 participants, consisting of young entrepreneurs, students, and the general public in City Palembang, participated. The implementation method included training in herbal coffee product formulation, digital marketing, e-commerce platform optimization, and business management mentoring. The results of the activity showed an 85% increase in participants' understanding of digital entrepreneurship concepts and a 78% increase in e-commerce skills based on a pre-post test. Qualitatively, participants demonstrated high enthusiasm for developing healthy lifestyle-based products and were able to create a variety of herbal drinks that were in demand in the market. The Quick Coffee business experienced a 30% increase in sales in the two months following the intervention. This activity contributes to the achievement of sustainable quality education by strengthening entrepreneurial literacy and digital technology among the younger generation. Keywords: quick coffee business; lifestyle efforts; e-commerce application; millennial entrepreneurship; quality educatio.]]>
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