Jurnal Impresi Indonesia
Vol. 4 No. 10 (2025): Indonesian Impression Journal (JII)

The Impact of QR Codes on Customer Satisfaction For Repurchase Intention on the Basis of Perceived Usefulness, Perceived Ease of Use and Perceived Flow in Food and Beverage Restaurant

Gabharianza Prawirayudha, Angbawangsa (Unknown)
Arnoldy Syahputera, Muhammad (Unknown)
Adisaputra, Raihan Praditya (Unknown)
Rahim, Rano Kartono (Unknown)

Article Info

Publish Date
07 Oct 2025

Abstract

This study explains the analysis of QR code usage in the food and beverage restaurant sector. The purpose of this research is to identify how perceived usefulness, ease of use, and flow experience influence customer satisfaction and repurchase intention. The research employed a quantitative approach by distributing online questionnaires to 385 respondents, with data analyzed using PLS-SEM. The results indicate that perceived usefulness, ease of use, and flow experience positively affect customer satisfaction. Furthermore, customer satisfaction plays an important mediating role in strengthening repurchase intention in restaurants through the use of QR codes.

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Journal Info
Jurnal Impresi Indonesia
Website

Abbrev

jii

Publisher

Riviera Publishing

Subject

Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Jurnal Impresi Indonesia provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from management, economics, ...