SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL

Technology Adoption and Competitive Advantage: The Role of Digital Payments in Tourism MSME Performance

Arina, Kristi (Unknown)
Lintong, Elsje (Unknown)
Korua, Sammy (Unknown)
Kampilong, Joni Kutu' (Unknown)
Salasa, Afriti (Unknown)
Kembuan, Indah (Unknown)



Article Info

Publish Date
29 Oct 2025

Abstract

This study investigates the impact of the digital payment adoption on the business performance of the tourism micro, small, and medium enterprises (MSMEs) in the Likupang Special Economic Zone of Indonesia. Using a combination of the Technology Acceptance Model, the Resource-Based View, Dynamic Capability Theory, and Institutional Theory, the study examines survey data from 284 MSMEs and 18 stakeholder interviews. Results show that perceived usefulness and ease of use are essential factors for adoption. In addition, the greater the adoption of digital payments within the organization, the stronger the organizational capabilities (β = 0.41), which positively affect competitive advantage (β = 0.38) and, subsequently, business performance (β = 0.33). Network reliability, transparent merchant discount rates, and successful onboarding are institutional facilitators that significantly moderate the adoption-performance relationship (β = 0.12, p = 0.009). Sub-sectoral analysis reveals that accommodation and food and beverage have the highest transaction intensity and service integration, enabling substantial benefits, whereas transformations in transport and retail are minimal. The study shows that the strategic value of digital payments can be generated only if they are part of dynamic capacity-building processes and underpinned by facilitating institutional conditions. These understandings refute simplistic assumptions that adoption equals performance and emphasize the necessity of digital inclusion policies that are more tailored and ecosystem-sensitive in emerging tourist economies

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Journal Info

Abbrev

sosioedukasi

Publisher

Subject

Education Social Sciences Other

Description

urnal sosioedukasi (e-ISSN: 2541-612X, Print ISSN 2086-6135) diterbitkan oleh Fakultas Keguruan dan Ilmu Pendidikan Universitas PGRI Banyuwangi, diterbitkan dua kali setahun pada bulan mei dan november. fokus Scientific Journals of Education and Social. Jurnal sosioedukasi mencakup semua bidang dan ...