Journal of Bussines Management Basic
Vol 7 No 2 (2025): Journal of bussines management

Analysis of Product Distribution Channels at PT Cipta Niaga Semesta Sumedang

Safitri, Putri Aliza (Unknown)
Kurniasih, Nining (Unknown)
Sumiati, Ai (Unknown)

Article Info

Publish Date
30 Oct 2025

Abstract

This study aims to examine the implementation of distribution channels, the challenges encountered, and the solutions undertaken at PT Cipta Niaga Semesta Sumedang. Using a qualitative method, data were collected through interviews, observations, and documentation. The results show that the distribution process runs fairly well through two channels: Zero Level Channel and One Level Channel. Inventory, warehouse, and transportation management are considered effective. However, challenges such as limited road access and uneven distribution coverage still persist. The company is advised to expand its distribution network, improve inventory management, optimize warehouse usage, and increase the number of delivery fleets.

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Journal Info
Journal of Bussines Management Basic
Website

Abbrev

jobm

Publisher

Universitas Sebelas April

Subject

Economics, Econometrics & Finance Other

Description

Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as ...