Jurnal Pengabdian Pada Masyarakat METHABDI
Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI

Seminar Digital Marketing untuk Mendorong Inovasi Strategi Pemasaran pada UMKM

Hasanah, Huswatun (Unknown)
Nofiyanti, Bela (Unknown)
Salsa, Cinta Tasya (Unknown)
Wahyuni, Indah Tri (Unknown)
Fitriani, Leni (Unknown)

Article Info

Publish Date
31 Dec 2024

Abstract

In the current digital era, digital marketing has become a vital tool for the development of business The digital marketing seminar was held as an effort to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) players in optimizing digital technology to expand market reach and increase sales. This research aims to evaluate the effectiveness of digital marketing seminars in improving the digital capabilities of MSME players and analyze the long-term impact of the knowledge gained.

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Journal Info
Jurnal Pengabdian Pada Masyarakat METHABDI
Website

Abbrev

methabdi

Publisher

Universitas Methodist Indonesia

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

Description

urnal Pengabdian Pada Masyarakat METHABDI merupakan jurnal yang dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) dan diterbitkan oleh Universitas Methodist Indonesia untuk mempublikasikan karya-karya ilmiah yang berupa laporan pengabdian masyarakat dari multi disiplin ilmu. Jurnal ...