Jurnal Bali Membangun Bali
Vol 2 No 3 (2021): December 2021

Strategy Development for Puri Peliatan Heritage Tourism

Sucantra, Made Bayu (Unknown)
Budiasa, I Made (Unknown)
Nurjaya, I Wayan (Unknown)



Article Info

Publish Date
06 Dec 2021

Abstract

Purpose: This study aims to identify the strategy and program of Puri Peliatan (Peliatan Palace) as a heritage attraction in Peliatan Tourism Village, Ubud, Bali, Indonesia. Research methods: The data collection technique in this research is observation. Quotation is done from existing library materials, and other sources. Data analysis techniques used are descriptive-qualitative. Results and discussion: The main strategy planning of Puri Peliatan Ubud as an attraction of heritage tourism is by designing various programs. Puri Peliatan has a lot of tangible and intangible potential that can be developed as a tourist attraction, especially in heritage tourism. Implication: This study has a limited scope in identifying existing conditions of tourism in Puri Peliatan and Puri Peliatan planning as a heritage attraction so that a further study is needed.

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