Journal of Islamic Studies (Z-ISLAMICA)
Vol. 1 No. 2 (2025): Journal of Islamic Studies (Z-ISLAMICA)

PRODUCT EXCELLENCE AND SERVICE EFFECTIVENESS AT BSI: KEY TO CUSTOMER LOYALTY OF EASY WADIAH PRODUCTS

Supriadi (Unknown)
Ahmad, Nur Isra' (Unknown)

Article Info

Publish Date
11 Oct 2025

Abstract

This study aims to find and analyze the influence of product excellence and service effectiveness on customer loyalty in easy wadiah savings products at Bank Syariah Indonesia Makassar Branch. This type of research is quantitative, with 34 respondents from Bank Syariah Indonesia Makassar Branch with a sampling technique using probability sampling. The data collection instrument uses a closed questionnaire with a Likert scale. The quantitative analysis uses SPSS (Statistical Product and Service Solution). The results of this study indicate that product excellence and service effectiveness positively and significantly influence customer loyalty in using easy wadiah savings at Bank Syariah Indonesia Makassar Branch. This finding indicates that Bank Syariah Indonesia needs to maintain product excellence and strengthen service effectiveness so that customers remain loyal.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Islamic Studies (Z-ISLAMICA)
Website

Abbrev

zjis

Publisher

Penerbit Az-Zahra Media Society

Subject

Religion Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Journal of Islamic Studies (Z-ISLAMICA) is a peer-reviewed, open access academic journal devoted to advancing scholarly research in the wide-ranging fields of Islamic studies. The journal aims to become a platform for critical discussions, textual analyses, and interdisciplinary approaches related ...