Golden Ratio of Marketing and Applied Psychology of Business
Vol. 4 No. 2 (2024): February - June

The Influence of Bank Reputation and Products on Savings Decisions: Case Study from PT. Bank Muamalat Indonesia Tbk. Mamuju Branch, Indonesia

Yolanda, Khaeronisa Milenya (Unknown)
Fajariani, Nur (Unknown)
Asia, Nur (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

This study aims to determine the effect of Reputation variables and Bank Products on Saving Decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all people who saved at PT Bank Muamalat Tbk Mamuju Branch, the sample used accidental sampling technique with a sample size of 30 respondents. The formula in this study uses validity test, reliability test, multiple linear regression, t test, and F test. The results in this study indicate that bank reputation and products have a positive and significant effect partially on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. Reputation and bank products simultaneously have a significant effect on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch.

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Journal Info

Abbrev

grmapb

Publisher

Subject

Economics, Econometrics & Finance

Description

Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied ...