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All Journal Golden Ratio of Marketing and Applied Psychology of Business
Yolanda, Khaeronisa Milenya
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Economics, Econometrics & Finance

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The Influence of Bank Reputation and Products on Savings Decisions: Case Study from PT. Bank Muamalat Indonesia Tbk. Mamuju Branch, Indonesia Yolanda, Khaeronisa Milenya; Fajariani, Nur; Asia, Nur
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.680

Abstract

This study aims to determine the effect of Reputation variables and Bank Products on Saving Decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all people who saved at PT Bank Muamalat Tbk Mamuju Branch, the sample used accidental sampling technique with a sample size of 30 respondents. The formula in this study uses validity test, reliability test, multiple linear regression, t test, and F test. The results in this study indicate that bank reputation and products have a positive and significant effect partially on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. Reputation and bank products simultaneously have a significant effect on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch.
Co-Authors Fajariani, Nur Nur Asia, Nur