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All Journal SEIKO : Journal of Management & Business JER Celebes Journal of Community Services Journal of Management Branding
Fajariani, Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Pelayanan dan Citra Toko terhadap Kepuasan Konsumen pada Usaha Foto Copy Bima Karya di Kabupaten Mamuju R, Muh. Ryan Assidiq; Fajariani, Nur; Halim, Agus
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6270

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel kualitas pelayanan dan citra toko terhadap kepuasan konsumen pada Usaha Foto Copy Bima Karya di Kabupaten Mamuju. Metode penelitian yang digunakan yakni dengan menggunakan metode kuantitatif dengan data primer yang menggunakan kuesioner. Responden dalam penelitian seluruh konsumen yang melakukan pembelian pada usaha foto copy Bima Karya di Kabupaten Mamuju Sulawesi Barat, sampel yang digunakan dengan teknik accidental sampling dengan jumlah sampel 30 responden. Rumus yang dalam penelitian ini menggunakan regresi linear berganda, uji validitas, uji reliabilitas, regresi linear berganda, uji t, dan uji f. Hasil dalam penelitian ini menunjukkan kualitas pelayanan dan cirta toko berpengaruh positif dan signifikan secara parsial terhadap kepuasan konsumen pada usaha foto copy Bima karya di Kabupaten Mamuju. Kualitas pelayanan dan cirta toko berpengaruh signifikan secara simultan terhadap kepuasan konsumen pada usah foto copy Bima Karya di Kabupaten Mamuju. Kata Kunci : kualitas pelayanan, citra toko dan kepuasan konsumen Abstract This study aims to determine the effect of service quality variables and store image on customer satisfaction at the Bima Karya Photo Copy Business in Mamuju Regency. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all consumers who made purchases at the Bima Karya photo copy business in Mamuju Regency, West Sulawesi, the sample used accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t test, and f test. The results in this study indicate that service quality and store cirta have a positive and significant effect partially on customer satisfaction at the Bima Karya photo copy business in Mamuju Regency. Service quality and store image have a significant effect simultaneously on customer satisfaction at the Bima Karya photo copy business in Mamuju Regency. Keywords : service quality, store image and customer satisfaction.
Pengaruh Brand Image, Store Atmosphere Dan Price Fairness Terhadap Repurchase Intention Pada Konsumen Mie Gacoan Cabang Mamuju Hastila, Nurwidya; Fajariani, Nur; Ferils, Muh; Junaeda, Junaeda; Rasyid, Rohsita Amalyah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1771

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, store atmosphere dan price fairness terhadap repurchase intention pada konsumen Mie Gacoan Cabang Mamuju. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini bersifat tidak terbatas, sehingga penentuan sampel menggunakan rumus Lemeshow dengan jumlah responden sebanyak 100 orang, yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Data dianalisis dengan regresi linier berganda menggunakan uji parsial(t-test), uji simultan (F-test), dan analisis koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan secara parsial terhadap repurchase intention. Store atmosphere berpengaruh signifikan secara parsial terhadap repurchase intention. Price fairness berpengaruh signifikan secara parsial terhadap repurchase intention. Demikian pula, secara simultan brand image, store atmosphere dan price fairness berpengaruh signifikan secara simultan terhadap repurchase intention, dengan kontribusi sebesar 77,4%, sedangkan 22,6% sisanya dipengaruhi oleh variabel lain di luar model penelitian ini. Temuan ini menegaskan dan membuktikan bahwa brand image, store atmosphere, dan price fairness merupakan faktor penting dalam membentuk repurchase intention konsumen di Mie Gacoan Cabang Mamuju
Pengembangan Jejaring Bisnis Hasil Pertanian Dan Perkebunan Berbasis Digital : Studi Kasus Desa Ralleanak Kecamatan Aralle Kabupaten Mamasa. Fajariani, Nur; Asia, Nur; Kamarudin, Jamaludin; Darmawan, Muh. Albani
Celebes Journal of Community Services Vol. 4 No. 2 (2025): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Kondisi geografis suatu wilayah yang berada di dataran tinggi dengan ketinggian kurang lebih 500 sampai dengan 2.000 kilometer di atas permukaan laut, serta memiliki iklim dingin serta potensi yang besar dalam bidang pertanian dan perkebunan dengan didukung oleh tingkat kesuburan tanah, sehingga hasil pertanian dan perkebunan berlimpah dan tentu saja berdampak pada kesejahteraan penduduk. Penduduk yang berada diwilayah pegunungan sebagian besar bergantung pada hasil pertanian dan perkebunan perlu didukung dengan pengolahan dan juga perlu jaringan yang luas dalam memasarkan hasil pertanian dan perkebunan, untuk itu diperlukan edukasi bagi penduduk yang berada diwilayah tersebut bagaimana cara membangun jejaring bisnis berbasis digital untuk memasarkan hasil pertanian dan perkebunan demi meningkatkan pendapatan dan kesejahteraan.
Dampak Penggunaan Gadget Dan Perilaku Kecanduan Internet Terhadap Interaksi Sosial Pada Mahasiswa Universitas Muhammadiyah Mamuju Dina, Hikma; Aqil, Muhammad; Arsyad, Muhammad; Fajariani, Nur; Junaeda, Junaeda
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.84

Abstract

This study aims to analyze the impact of gadget use and internet addiction behavior on social interactions in Muhammadiyah University of Mamuju students. The research method used is quantitative and the population in this study were students of Muhammadiyah University of Mamuju, the sampling technique used the Accidental sampling technique. With 95 respondents. The data collection technique used an online questionnaire via google form distributed by the researcher, processed with SPSS. The data analysis method used was validity test, reliability, multiple linear regression, t test and f test. The results of data processing on the gadget usage variable obtained a significant figure of 0.003 <0.05 and a t count of -3.023> t table of 1.986, so that partially the gadget usage variable had a significant effect on social interactions. The results of data processing of internet addiction variables obtained a significant figure of 0.003 <0.05 and a calculated t figure of -3.018> t table of 1.986, the internet addiction variable has a significant effect on social interaction in students of Muhammadiyah University of Mamuju, while the significant value of gadget use and internet addiction is 0.000 <0.05, the calculated F figure is 27.763> F table 3.095 so that simultaneously it has a significant effect on social interaction in students of Muhammadiyah University of Mamuju.
Pengaruh Penggunaan QRIS Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Produk UMKM Di Kabupaten Mamuju Nurananda, Nurananda; Fajariani, Nur; Tamin, Tamin
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1933

Abstract

This research aims to analyze the effect of QRIS usage and consumer satisfaction on the purchase decision of MSME (Micro, Small, and Medium Enterprises) products in Mamuju Regency. The study employed a quantitative method with an associative approach. The population consisted of people who had purchased MSME products in Mamuju Regency. The sampling technique used was purposive sampling, with a sample size of 96 respondents determined using the Lemeshow formula. Data collection was performed through observation, interviews, documentation, and the distribution of questionnaires. Data analysis utilized multiple linear regression, with hypothesis testing involving partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) analysis. The results show that: (1) QRIS usage has a partially significant effect on the purchase decision of MSME products in Mamuju Regency; (2) Consumer satisfaction has a partially significant effect on the purchase decision of MSME products in Mamuju Regency; and (3) QRIS usage and consumer satisfaction have a simultaneously significant effect on the purchase decision of MSME products in Mamuju Regency. The combined contribution of these two variables is 33.4%, which is categorized as low. This indicates that 66.6% of the variability in the purchase decision of MSME products in Mamuju Regency is influenced by other variables outside of this model.
Co-Authors Agus Halim Darmawan, Muh. Albani Dina, Hikma Ferils, Muh Hastila, Nurwidya Junaeda, Junaeda Kamarudin, Jamaludin Muhammad Aqil Muhammad Arsyad Nur Asia, Nur Nurananda, Nurananda R, Muh. Ryan Assidiq Rasyid, Rohsita Amalyah Tamin Tamin, Tamin