Objective: To determine the knowledge and attitude of lecturers in Faculty of Animal Husbandry of Sam Ratulangi University toward domestic violence. Method: This research used a grounded theory approach. Data wass collected through focus group discussion by taking 12 informants and then we selected five informants purposefully for an in-depth interview. Results: Majority of informants’ knowledge in domestic violence is good enough. Most informants are concerned about the increase of domestic violence cases in Indonesia and would advise the victim to perform a penal mediation before taking legal action. Conclusion: Lecturer’s role in preventing domestic violence can begin with providing exemplary behaviors in daily life and outlines the university “Tri Dharma†principles through education, research and community service. Keywords: Lecturers’ knowledge, lecturers’ attitude, domestic violence
                        
                        
                        
                        
                            
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