<![CDATA[This community service program aimed to enhance MSME owners’ understanding of product and service pricing strategies to improve competitiveness and business sustainability. The activity was conducted online during the Covid-19 pandemic, involving participants from the Integrated Indonesian MSME Council in West Jakarta. The training covered various pricing approaches such as cost-plus pricing, competitive pricing, penetration pricing, and value-based pricing. Evaluation was carried out through pre-tests, post-tests, and reflective discussions. The results indicated a significant improvement, with 75% of participants able to understand the basic principles of pricing strategies after the training, compared to only 30% beforehand. Participants also reported that the training was highly relevant in increasing business income and strengthening product competitiveness in the market. This program demonstrates that case-based training can effectively improve MSME marketing literacy and promote more measurable business practices.]]>
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