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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Dirkantara Indonesia
Sirait, Koramen Haulian
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Penetapan Harga Produk dan Jasa bagi UMKM untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha Widiastuti, Maria; Riorini, Sri Vandayuli; Sirait, Koramen Haulian; Dirdia, Ringke; Widiasmara, Sharoh
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.168

Abstract

This community service program aimed to enhance MSME owners’ understanding of product and service pricing strategies to improve competitiveness and business sustainability. The activity was conducted online during the Covid-19 pandemic, involving participants from the Integrated Indonesian MSME Council in West Jakarta. The training covered various pricing approaches such as cost-plus pricing, competitive pricing, penetration pricing, and value-based pricing. Evaluation was carried out through pre-tests, post-tests, and reflective discussions. The results indicated a significant improvement, with 75% of participants able to understand the basic principles of pricing strategies after the training, compared to only 30% beforehand. Participants also reported that the training was highly relevant in increasing business income and strengthening product competitiveness in the market. This program demonstrates that case-based training can effectively improve MSME marketing literacy and promote more measurable business practices.
Pelatihan Dasar-Dasar Public Speaking yang Efektif bagi Komunitas Bank Sampah di Tambun Selatan sirait, Koramen Haulian; Nico Lucito; Lydia Rosintan; Agustina Suparyati
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.171

Abstract

Public speaking is a fundamental skill essential for individuals, especially those who frequently interact with the public. The Waste Bank Community in Tambun Selatan, Bekasi, as the partner of this program, still faces challenges in delivering messages clearly, confidently, and persuasively during socialization and community presentations. To address these needs, the Faculty of Economics and Business, Trisakti University, organized a Community Service program focusing on training the basics of effective public speaking for Waste Bank members. The training methods included counseling, interactive discussions, presentation simulations, and role-play exercises based on real cases encountered by the community. Thirty members participated in the program, selected through recommendations from the Waste Bank administrators. Evaluation was conducted through pre-test and post-test to measure improvements in speaking techniques, audience engagement, body language, and self-confidence. The results showed significant improvement in participants’ public speaking skills, with average scores increasing from 50% in the pre-test to 83% in the post-test. Participants also demonstrated greater confidence in speaking publicly, better structured presentations, and improved vocal and body language techniques. This program proves that practice-based training effectively enhances community members’ public speaking skills. Future training initiatives are expected to be sustained to further strengthen communication capacity in conveying environmental messages to the broader community.  
Analisis Promosi Digital Media Sosial Instagram dalam Mendatangkan Pengunjung (Studi Kasus Event Karaoke Night Hard Rock FM Anak Lama Sing or Scream) Javier, Dennise Ikhram; Sirait, Koramen Haulian
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.17210

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas promosi digital melalui media sosial Instagram dalam menarik pengunjung acara Karaoke Night Hard Rock FM Anak Lama Sing or Scream. Di era digital ini, media sosial menjadi salah satu alat promosi yang efektif dan efisien dalam berbagai acara dan kegiatan. Instagram sebagai salah satu platform media sosial populer memiliki potensi besar untuk menjangkau khalayak yang lebih luas dan spesifik. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada acara Karaoke Night Hard Rock FM Anak Lama Sing or Scream. Data dikumpulkan melalui observasi, wawancara mendalam dengan tim media sosial Hard Rock FM, dan analisis laporan promosi acara Karaoke Night Hard Rock FM Anak Lama Sing or Scream di Instagram. Penelitian menunjukkan bahwa promosi digital yang dilakukan Hard Rock FM untuk mempromosikan Event Karaoke Night “Hard Rock FM Anak Lama Sing or Scream” di Instagram belum sepenuhnya efektif dalam menarik pengunjung. Meski promosi digital yang dilakukan Hard Rock FM mencapai jangkauan 345.560 dari total promosi yang dilakukan baik di reel maupun Instagram Stories, namun hanya 400 pengunjung yang hadir dalam acara tersebut. Hal ini menunjukkan bahwa hanya 0,12 persen dari total jangkauan promosi Hard Rock FM di Instagram yang diterjemahkan menjadi pengunjung sebenarnya. Hal ini dapat ditingkatkan dengan melakukan promosi di platform media sosial lain seperti TikTok dan Facebook.
Co-Authors Agustina Suparyati Dirdia, Ringke Javier, Dennise Ikhram Lydia Rosintan Maria Widiastuti, Maria Nico Lucito Sri Vandayuli Riorini Widiasmara, Sharoh