International Journal of Education, Social Studies, And Management (IJESSM)
Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)

Factors that Influence Customer Satisfaction with Kitha Sukardi Hamdani's Geprek Chicken

Tarigan, Natalia Karolina (Unknown)
Habiburahman, Habiburahman (Unknown)



Article Info

Publish Date
26 Jan 2025

Abstract

This study will identify and analyze the elements that influence consumer satisfaction at Ayam Geprek Kitha Sukardi Hamdani. This study uses an unknown number of consumers of Crushed Chicken Kitha Sukardi Hamdani, so the sampling approach used is the theory of hair, and the research sample is 100 consumers. Researchers collect data from primary sources, especially questionnaire given to respondents, then tested using SPSS version 25 with multiple linear regression tests, determinants tests, partial tests, simultaneous tests. assessing research conclusion using multiple linear analysis. Based on the results of the study, it is clear that all elements, including product quality, price, location, and service quality, can affect consumer satisfaction at Ayam Geprek This is the story of Kitha Sukardi Hamdani.

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Journal Info

Abbrev

ijessm

Publisher

Subject

Education Other

Description

The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for ...