Asia Pacific Journal of Management and Education
Vol 3, No 1 (2020): March 2020

J.CO Coffee & Donuts Marketing Strategy

Putri, Aulia Riski Ayu (Unknown)
Nisa, Indah Khoirun (Unknown)
Yee, Lim Hui (Unknown)
Kee, Daisy Mui Hung (Unknown)
Min, Koo Hui (Unknown)
Yi, Lee Sing (Unknown)
Xin, Liu Jie (Unknown)

Article Info

Publish Date
21 Mar 2020

Abstract

J. CO Donuts & Coffee is a franchise of café restaurant chains that sell donuts, coffee and frozen yogurt. The company is owned by Johnny Andrean Group. Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy Kreme and Dunkin Donuts. They also have been rapidly expanding their store chains throughout South East Asia countries such as Malaysia, Singapore, Philippines, and Hong Kong. Analysis of J.CO Donuts & Coffee will be done to know more on the position of the company in the market. SWOT analysis is needed to know JCO Donuts & Coffee marketing situation.

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...