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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Daisy Mui Hung Kee
University Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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International Marketing Management: PT. Sampoerna Tbk Abdi Suryo Laksono; Marcel Marcel; Daisy Mui Hung Kee; Liu Mengjiao; Loh Yi Fang; Low Xin Yi; M. I. Mahavira Zein
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.355 KB) | DOI: 10.32535/ijabim.v5i1.771

Abstract

The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.
J.CO Coffee & Donuts Marketing Strategy Aulia Riski Ayu Putri; Indah Khoirun Nisa; Lim Hui Yee; Daisy Mui Hung Kee; Koo Hui Min; Lee Sing Yi; Liu Jie Xin
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.745

Abstract

J. CO Donuts & Coffee is a franchise of café restaurant chains that sell donuts, coffee and frozen yogurt. The company is owned by Johnny Andrean Group. Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy Kreme and Dunkin Donuts. They also have been rapidly expanding their store chains throughout South East Asia countries such as Malaysia, Singapore, Philippines, and Hong Kong. Analysis of J.CO Donuts & Coffee will be done to know more on the position of the company in the market. SWOT analysis is needed to know JCO Donuts & Coffee marketing situation.
International Marketing Management: PT. Sampoerna Tbk Abdi Suryo Laksono; Marcel Marcel; Daisy Mui Hung Kee; Liu Mengjiao; Loh Yi Fang; Low Xin Yi; M. I. Mahavira Zein
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i1.771

Abstract

The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.
Green Packaging as a Branding Strategy: How Eco-Friendly Materials Influence Brand Image and Customer Loyalty Dwi Nita Aryani; Ng Wei Chen; Gan Kia Hui; Koh Teng Wei; Khor Ming Hooi; Lee Yi Ching; Kashwini A/P Kesavan; Afizah Sabrina Ainurohmah; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4192

Abstract

Plastic pollution and rising sustainability awareness have shifted consumer expectations toward environmentally responsible packaging. This study examines how green packaging influences brand equity and customer loyalty, focusing on Quaker Oats Malaysia. It specifically investigates the roles of environmental awareness, customer perception, willingness to pay, and brand image, with brand equity serving as a mediating variable. A quantitative survey of 150 Malaysian consumers aged 18–44 was conducted and analyzed using multiple regression in SPSS. The results indicate that willingness to pay (? = 0.323, p 0.01), brand image (? = 0.745, p 0.001), and brand equity (? = 0.367, p 0.01) significantly affect customer loyalty and brand strength. Environmental awareness also positively affects brand equity (? = 0.161, p 0.05) but has no direct effect on loyalty. Mediation analysis confirms that brand equity fully mediates the effects of environmental awareness and brand image on loyalty, explaining 64.6% of the variance in loyalty and 73.4% in equity. These findings emphasize that sustainability-driven brand equity transforms ethical initiatives into customer trust and long-term loyalty, making green packaging both an environmental and strategic advantage for consumer brands.
Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Padmalini Singh; Dilip D; Nuthan Jeevraj P; Yip Wei Hung; Daisy Mui Hung Kee; Yap Sing Wen; Divya Pandey; Rudresh Pandey; Sek Yuen Yunn; Shelly Foo Hui Wen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
An Analysis on How Samsung Can Improve Their Environmental Work by Adding New Ecological Transportation Method of Goods Emma Wulff; Daisy Mui Hung Kee; Ella Halttunen; Heidi Kara; Neea Pakarinen
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 3 (2019): November 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v2i3.628

Abstract

The environment, and in particular the preservation of the earth’s resources, is in no doubt a highly accurate topic. Last years’ reports of future climate disasters have really made people aware of the impact of emissions and consequences of pollutions, which in turn have resulted in protesting and people demanding governments and companies to take their responsible. These events have made companies facing new challenges and are forcing them to work hard on maintaining a strong environmental profile. One huge sector causing emissions is the transport sector, and especially airline transports. Both people and good are transported worldwide every day, causing enormous amounts of emissions. Samsung is one of the worlds’ most influential and powerful brands. Starting as a small business in South Korea in the 1960’s, it has during the past 50 years developed and grown to be a multi-million-industry, offering its products worldwide. One of many reasons behind this success is a strong leadership, combined with following a steady strategy. Being a modern and world-leading company, Samsung also has a clear environmental vision on how the company should work towards a more sustainable society. As this report will show, there is still changes and improvement that can be made, to help Samsung to become even better.
Co-Authors Abdi Suryo Laksono Abdul Aziz Afizah Sabrina Ainurohmah Arun Kumar Jain Aulia Riski Ayu Putri Dilip D Divya Pandey Dwi Nita Aryani Ella Halttunen Emma Wulff Emma Wulff Gan Kia Hui Heidi Kara Indah Khoirun Nisa Kashwini A/P Kesavan Keshika Nagarajan Khor Ming Hooi Khor Wee Kian Koh Teng Wei Koo Hui Min Lee Sing Yi Lee Yi Ching Lim Hui Yee Liu Jie Xin Liu Mengjiao Loh Yi Fang Low Xin Yi M. I. Mahavira Zein Marcel Marcel Mugentheran Letchumanan Neea Pakarinen Ng Wei Chen Nuthan Jeevraj P Padmalini Singh Pallavi M Valecha Rajesh Kumar Nair Rudresh Pandey Rueben Thevarajan Rupesh Sinha Sathiaseelan Kumaran Sek Yuen Yunn Shamin Athirah Binti Abdullah Shelly Foo Hui Wen Sheryl George Crasto Siti Nuraliah Ninti Zaidi Tan Shiaw En Varsha Ganatra Yap Sing Wen Yip Wei Hung