PENGARUH KARAKTERISTIK PEKERJAAN DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN DI KOTA BANDAR LAMPUNG

Santika, Nyi Ayu
Efendi, Nur
Saptiani, Fenny

Jurnal Kompetitif Bisnis
Vol. 3 No. 2 (2025): Jurnal Kompetitif Bisnis

This study aims to examine the influence of job characteristics and job satisfaction on employee loyalty. This research employs a quantitative approach with a descriptive research design. The sampling technique used was non-probability sampling with 100 private sector employees working in Bandar Lampung City as respondents. Data were collected through questionnaires distributed using a Likert scale. Data analysis in this study utilized multiple linear regression analysis with the assistance of SPSS 26. The findings indicate that job characteristics and job satisfaction collectively have a significant influence on employee loyalty in Bandar Lampung City.