Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

Peran Dinas Koperasi dan UKM Kabupaten Karawang dalam Meningkatkan Kompetensi Digital bagi Pelaku Usaha Mikro, Kecil dan Menengah

Melly Maryana (Unknown)
Wanta Wanta (Unknown)
Dwi Epty Hidayaty (Unknown)



Article Info

Publish Date
20 May 2025

Abstract

Digitalization is an important factor in increasing the competitiveness of MSMEs, considering that in the city of Karawang there are still many MSMEs that are not yet digital tend to be left behind in terms of innovation and market access, so there is a risk of experiencing a decrease in competitiveness. So that the Karawang Regency Cooperatives and MSMEs Office has a strategic role in supporting the digital transformation of MSME actors. This research aims to analyze the role of the Cooperative Office and its effectiveness in improving the digital competence of MSME actors, as well as identify obstacles and sustainability strategies in the implementation of digitalization programs. The research method used is a qualitative approach with conclusions drawn that are validated through triangulation of sources. The results of the study show that the Karawang Regency Cooperatives and MSMEs Office has an important role in designing a digitalization training program, the program has a significant impact in improving the digital competence of MSME actors. The main obstacle faced is the limited understanding of technology among some MSME actors, especially those who are older or who are not used to using digital devices. Therefore, the Karawang Regency Cooperatives and SMEs Office is expected to continue to innovate in designing and implementing a more inclusive and comprehensive digitalization training program.

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Journal Info

Abbrev

jaem

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis E-ISSN:2809-6487 (Online) / P-ISSN: 2809-655X (print) diterbitkan oleh LPPM AMIK Veteran Purwokerto. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan ...