Innovative: Journal Of Social Science Research
Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research

Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria)

Rahmantari, Ni Luh Laksmi (Unknown)
Susila Putra, I Putu Dharmawan Suryagita (Unknown)
Utari, Ni Komang Mela Tri (Unknown)
Mardika, Agus Putra (Unknown)
Yasmita, I Gusti Ayu Lia (Unknown)

Article Info

Publish Date
10 Aug 2024

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...