Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Journal of Tourism Economics and Policy Innovative: Journal Of Social Science Research JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
MARDIKA, Agus Putra
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Research in Shaping Young Entrepreneurial Minds LARASDIPUTRA, Gde Deny; MARDIKA, Agus Putra
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to provide an understanding that research is not merely an academic formality but can also serve as a valuable asset in the world of entrepreneurship. The concept of Curiosity-Driven Entrepreneurship emphasizes that curiosity plays a crucial role in discovering business opportunities and creating innovations. Through research, students can sharpen their analytical skills, identify market trends, and explore sustainable business potentials. This study highlights success stories of entrepreneurs who started from a place of curiosity, such as the founder of Instagram who studied digital user behavior before creating a platform that has become a global business ecosystem, and Poison Coffee Shop, which successfully developed unique marketing strategies based on the exploration of trends and consumer preferences. By understanding how research can be applied in the business world, students are expected to shift their paradigm about research from a burdensome task to a strategic skill that can support their future success.
ANALISIS PENGARUH BRAND AWARENESS TERHADAP MINAT BELANJA DI MIXUE DAERAH TABANAN Putra, I Putu Dharmawan Suryagita Susila; Mardika, Agus Putra; Dewi, Ida Ayu Indra Kencana
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.189

Abstract

Mixue is aggressively expanding its business with ice cream and tea in various countries, including Indonesia. Mixue in Indonesia is growing rapidly, seen from the increasing number of outlets in Indonesia, as well as in Tabanan district - Bali. In Tabanan there are already three mixue outlets. Tabanan community has a high interest in shopping for mixue products, the high interest in shopping is thought to be because the community already knows and recognizes the existence of the mixue brand before mixue was built in Tabanan. In this phenomenon, it is suspected that brand awareness has a significant influence on purchase intention, because of this the researcher examined how brand awareness affects purchase intention in the mixue Tabanan. In this study uses data collection techniques on various literatures, as well as various reports related to research variables, this study uses data collected by observation techniques in the form of direct observation at mixue outlets in the Tabanan, and interviews conducted by interviewing 5 people from generation Y and Generation Z in Tabanan. This study obtained results, namely the first brand identity affects shopping interest. Second, social media and word of mouth affect brand awareness, and third, brand awareness affects purchase intention.
Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria) Rahmantari, Ni Luh Laksmi; Susila Putra, I Putu Dharmawan Suryagita; Utari, Ni Komang Mela Tri; Mardika, Agus Putra; Yasmita, I Gusti Ayu Lia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12995

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.
Co-Authors Dewi, Ida Ayu Indra Kencana Gde Deny Larasdiputra Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Putra, I Putu Dharmawan Suryagita Susila Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA