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All Journal Journal of Tourism Economics and Policy International Journal of Management Science and Information Technology (IJMSIT) Innovative: Journal Of Social Science Research JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
MARDIKA, Agus Putra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role of Research in Shaping Young Entrepreneurial Minds LARASDIPUTRA, Gde Deny; MARDIKA, Agus Putra
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to provide an understanding that research is not merely an academic formality but can also serve as a valuable asset in the world of entrepreneurship. The concept of Curiosity-Driven Entrepreneurship emphasizes that curiosity plays a crucial role in discovering business opportunities and creating innovations. Through research, students can sharpen their analytical skills, identify market trends, and explore sustainable business potentials. This study highlights success stories of entrepreneurs who started from a place of curiosity, such as the founder of Instagram who studied digital user behavior before creating a platform that has become a global business ecosystem, and Poison Coffee Shop, which successfully developed unique marketing strategies based on the exploration of trends and consumer preferences. By understanding how research can be applied in the business world, students are expected to shift their paradigm about research from a burdensome task to a strategic skill that can support their future success.
ANALISIS PENGARUH BRAND AWARENESS TERHADAP MINAT BELANJA DI MIXUE DAERAH TABANAN Putra, I Putu Dharmawan Suryagita Susila; Mardika, Agus Putra; Dewi, Ida Ayu Indra Kencana
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.189

Abstract

Mixue is aggressively expanding its business with ice cream and tea in various countries, including Indonesia. Mixue in Indonesia is growing rapidly, seen from the increasing number of outlets in Indonesia, as well as in Tabanan district - Bali. In Tabanan there are already three mixue outlets. Tabanan community has a high interest in shopping for mixue products, the high interest in shopping is thought to be because the community already knows and recognizes the existence of the mixue brand before mixue was built in Tabanan. In this phenomenon, it is suspected that brand awareness has a significant influence on purchase intention, because of this the researcher examined how brand awareness affects purchase intention in the mixue Tabanan. In this study uses data collection techniques on various literatures, as well as various reports related to research variables, this study uses data collected by observation techniques in the form of direct observation at mixue outlets in the Tabanan, and interviews conducted by interviewing 5 people from generation Y and Generation Z in Tabanan. This study obtained results, namely the first brand identity affects shopping interest. Second, social media and word of mouth affect brand awareness, and third, brand awareness affects purchase intention.
Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria) Rahmantari, Ni Luh Laksmi; Susila Putra, I Putu Dharmawan Suryagita; Utari, Ni Komang Mela Tri; Mardika, Agus Putra; Yasmita, I Gusti Ayu Lia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12995

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers Rahmantari, Ni Luh Laksmi; Mardika, Agus Putra; Lia Yasmita, I Gusti Ayu; Suryagita Susila Putra, I Putu Dharmawan; Mela Tri Utari, Ni Komang
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5961

Abstract

This paper explores sustainable branding, human resource capability, and financial sustainability on anesthetic competitiveness of nursery product in Millennial and Gen Z era consumers. Despite young consumers’ strong environmental concern, an attitude–behavior gap is observed between their attitudes and actual purchasing behavior. From interviews with 20 informants including young consumers, producers and fintech developers we conclude that sustainability matters, but only if authenticity and transparency are there to back it up. The challenges for producers are often reduced digital skills, weak financial literacy, and difficult access to capital. These constraints inhibit their ability to market sustainably, generate innovations, and manage financial risks. The research recommends that natural resource enterprises should include sustainable brand credence, robust human resources capability, and better financial resilience in order to thrive and grow in the era of digitalization and environmental awareness in Indonesia.
Co-Authors Dewi, Ida Ayu Indra Kencana Gde Deny Larasdiputra Lia Yasmita, I Gusti Ayu Mela Tri Utari, Ni Komang Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Putra, I Putu Dharmawan Suryagita Susila Suryagita Susila Putra, I Putu Dharmawan Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA