Article Per Year (5 Year)
p-Index From 2021 - 2026
2.407
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha JURNAL PENDIDIKAN TAMBUSAI Warmadewa Economic Development Journal (WEDJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal International Journal of Management Science and Information Technology (IJMSIT) The Eastasouth Management and Business Innovative: Journal Of Social Science Research West Science Business and Management AMMA : Jurnal Pengabdian Masyarakat JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Ni Komang Mela Tri Utari
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI INSTAGRAM DI ERA PEMASARAN 4.0 Ni Komang Mela Tri Utari
Nusantara Hasana Journal Vol. 2 No. 2 (2022): Nusantara Hasana Journal, July 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to understand and describe how MSME marketing strategies through Instagram in the Era of Marketing 4.0. The data collection technique used is an in-depth interview with the owner of Zeen Shake and its customers as many as 70 people. The selection of informants is carried out by purposive sampling method and the data collected is analyzed using Nvivo software version 12. The results of this study showed that Zeen Shake conducted a marketing strategy on Instagram by uploading photos and providing information in captions, providing promos on certain days and also uploading testimonials from consumers. In addition, researchers got new findings, namely Zeen Shake also marketed its products through mouth to mouth marketing or Word of Mouth Marketing (WOMM). In the current era of Marketing 4.0, a new customer path was found, from 4A (Aware, Attitude, Ask, Act Again) to 5A (Aware, Appeal, Ask, Act, Advocate). This happens because of the use of technology that causes everyone to connect with each other. Keywords: Marketing Strategy, Instagram, Word of Mouth Marketing, New Customer Line
FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA LEMBAGA PERKREDITAN DESA (LPD) PERIODE 2019-2021 DI KECAMATAN MENGWI Ni Luh Laksmi Rahmantari; Made Putri Ariasih; Ni Komang Mela Tri Utari
Nusantara Hasana Journal Vol. 2 No. 1 (2022): Nusantara Hasana Journal, June 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the factors that affect profitability in mengwi district LPD which is observed based on productive assets, third party funds and company size for the 2019-2021 period. The population in this study was as many as 38 Village Credit Institutions in Mengwi District which had been recorded in the LPLPD of Badung Regency and the samples in this study used the purposive sampling method of 30 LPD with a total of 90 observations. Technical data analysis using multiple regression analysis using IBM SPSS Statistics 25. The results of the study obtained that productive assets have a significant positive effect on profitability in lpd Mengwi District. Third-party funds have a significant positive effect on profitability in the Mengwi Subdistrict LPD. The size of the company has a positive effect on profitability in the Mengwi District LPD. Productive assets, third party funds and company size have a significant positive effect on the profitability of LPD Kecamtan Mengwi.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI INDUSTRI GENTENG DI KABUPATEN TABANAN TAHUN 2021 Ni Komang Mela Tri Utari; Ni Luh Laksmi Rahmantari
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tabanan Regency is one of the regencies/cities in Bali Province which has great potential in the small industrial sector which is absorbed into several sectors of Micro, Small and Medium Enterprises (MSMEs) spread to several areas in Tabanan Regency. The development of the amount of production produced by the tile industry in Kediri District, Tabanan Regency in a five-year period has fluctuated Based on these problems, it is necessary to do research on what factors affect production in the tile industry in Kediri District, Tabanan Regency in 2021, with the aim of knowing the effect of labor and capital on production in the tile industry in Kediri District, Tabanan Regency. 2021, either partially or simultaneously. Sampling in this study, carried out with a saturated sample technique, as many as 65 business units of the tile industry in Kediri District, Tabanan Regency. The data analysis technique used multiple linear regression analysis. The results show that labor and capital partially have a positive and significant effect on production in the roof tile industry in Kediri District, Tabanan Regency in 2021. Furthermore, labor, length of business and capital simultaneously have a significant effect on production in the roof tile industry in the District. Kediri Tabanan Regency in 2021, with a clear power of 91,5 percent.
Strategi Pengembangan UMKM dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix) pada UMKM Freshy Salad Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Putu Dharmawan Suryagita Susila Putra
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM merupakan faktor penting dalam pembangunan ekonomi Bali karena dapat membantu meningkatkan pemerataan pembangunan melalui kemitraan dengan masyarakat lokal. Penelitian ini bertujuan untuk menganalisis Freshy Salad menggunakan metode QSPM (Quantitative Strategic Planning Matrix). Data yang digunakan dalam penelitian meliputi data primer dan data sekunder. Data dikumpulkan melalui wawancara dengan 10 orang pemilik dan pelanggan Freshy Salad. Analisis data dilakukan dengan menggunakan metode IFAS dan EFAS, SWOT, dan QSPM. Setelah menganalisis QSPM, langkah selanjutnya dalam pengambilan keputusan adalah menerapkan alternatif strategi yang baik. Untuk mencapai hal tersebut, Freshy Salad harus menerapkan strategi yang selaras dengan strategi pengambilan keputusan terbaik. Strategi tersebut meliputi pengembangan produk, diferensiasi produk, dan inovasi produk. Evaluasi dan implementasi strategi ini juga harus dilakukan untuk memastikan daya saing perusahaan dan mempertahankan legalitasnya. Perencanaan legalitas sangat penting bagi perusahaan untuk bertindak secara bertanggung jawab dan tidak hanya mengandalkan komunikasi online. Mempromosikan produk melalui media sosial dapat membantu mencapai hasil yang lebih baik dan meningkatkan peluang pencapaian KUR (Kredit Usaha Rakyat).
IMPLEMENTASI PENDIDIKAN KEWIRAUSAHAAN SEJAK DINI DAN PELATIHAN BUSINESS PLAN BAGI SISWA-SISIWI SMP SAPTA ANDIKA DENPASAR Ni Komang Mela Tri Utari; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; Agus Putra Mardika; I Gede Bayu Wirayudha; Ni Kadek Dwi Maharani; Intan Ayu Aisyiah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16557

Abstract

Tujuan dari kegiatan pengabdian ini adalah memperkenalkan konsep kewirausahaan dan mengembangkan pemahaman siswa-siswi tentang pentingnya kewirausahaan dalam kehidupan sehari-hari. Program ini dilaksanakan selama dua hari, dengan hari pertama diperuntukkan untuk memberikan pemahaman tentang kewirausahaan, sementara hari kedua difokuskan pada pelatihan pembuatan business plan menggunakan Business Model Canvas. Kegiatan ini melibatkan beberapa dosen dari Universitas Tabanan, bersama dengan mahasiswa program studi kewirausahaan, yang menyelenggarakan kegiatan tersebut di SMP Sapta Andika Denpasar. Melalui kegiatan pengabdian ini dapat menanamkan semangat kewirausahaan pada siswa-siswi sejak dini. Selain itu, inisiatif ini secara tidak langsung mempromosikan Universitas Tabanan kepada khalayak yang lebih luas, terutama di luar wilayah Tabanan. Sebagai kesimpulan, implementasi pendidikan kewirausahaan sejak dini dan pelatihan business plan bagi siswa-siswi SMP Sapta Andika Denpasar merupakan inisiatif yang penting dan berdampak positif. Kolaborasi antara Universitas Tabanan dan pihak sekolah menunjukkan betapa pentingnya menanamkan semangat kewirausahaan pada siswa-siswi dari berbagai jenjang mulai dari jenjang dasar, menengah hingga atas.
A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide Frans Sudirjo; Ni Komang Mela Tri Utari; Zainal Abidin; Gatot Wijayanto; Arini Novandalina
The Eastasouth Management and Business Vol. 2 No. 01 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i01.139

Abstract

This bibliometric study provides a comprehensive analysis of global contributions to marketing strategies and sales practices. It maps the geographical distribution of research output, highlighting influential countries like the United States, the United Kingdom, China, India, and Australia. Emerging contributors from Asia and Latin America are fostering international collaborations. Citation networks demonstrate global research impact, while keyword analysis reveals enduring themes and emerging trends. Practical recommendations include emphasizing international collaboration, digital transformation, quality management, SME support, strategic planning, customer satisfaction, and attention to physical evidence in services marketing. This review advances understanding and guides stakeholders in navigating the evolving global landscape of marketing.
OPTIMALISASI SOCIAL COMMERCE SEBAGAI STRATEGI PEMASARAN BAGI UMKM DI ERA MARKETING 4.0 Aristana, I Dewa Gede Aristana; Rahmantari, Ni Luh Laksmi; Utari, Ni Komang Mela Tri
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.188

Abstract

This study aims to determine how marketing strategies by optimizing the use of social commerce in the form of Tiktok for MSMEs in the Marketing 4.0 era. This research was conducted on consumers of Toko Enam in Tabanan Regency with a sample of informants obtained were consumers who shopped directly to the place as many as 10 people and filled out a questionnaire as many as 50 people so the total was 60 people. The results of this study found 3 new findings related to optimizing the use of social commerce as a marketing strategy, namely first, there is word of mouth marketing (WOMM) carried out by Toko Enam, second, there is a new customer path or New Customer Path 5A of Toko Enam consumers, namely Toko Enam consumers before buying products, they tend not to be sure first but ask their friends first, or read testimonials on social media related to the products they will buy. Third, Brand Value, namely, Toko Enam has more value for the goods sold or can be referred to as brand value where consumers not only choose the products sold, but reflect the quality, appropriate price, satisfaction in using the product, following current trends, and increasing social status and reputation.
Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria) Rahmantari, Ni Luh Laksmi; Susila Putra, I Putu Dharmawan Suryagita; Utari, Ni Komang Mela Tri; Mardika, Agus Putra; Yasmita, I Gusti Ayu Lia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12995

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.
Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method Utari, Ni Komang Mela Tri; Naufallina, Dita; Suryanto, Bambang; Mayasari, Ella
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.709

Abstract

This study employs SWOT analysis and QSPM method to develop a business strategy for "Nu Mesari Buah" fruit shop, focusing on internal and external factors affecting its competitiveness. Through qualitative analysis, including interviews, strengths like strategic location and fresh stock, weaknesses such as price fluctuations, opportunities such as increased demand, and threats like competition were identified. Quantitative evaluations using IFE and EFE matrices revealed stronger internal advantages and opportunities, indicating a favorable position for strategic planning. The IE matrix placed the shop in the Hold quadrant, suggesting market and product development strategies. QSPM prioritized strategies, with increasing goods availability before holidays ranked highest. This aims to meet rising demand by collaborating with local suppliers. Overall, the research offers insights for strategic planning in "Nu Mesari Buah" and similar businesses, albeit requiring gradual monitoring and evaluation for practical implementation, considering environmental and market dynamics.
Marketing Strategy of Small and Medium Enterprises (MSMES) Through Instagram in the Marketing Era 4.0 Ni Komang Mela Tri Utari
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.1.2772.15-22

Abstract

The purpose of this research is to understand and describe how the marketing strategy of MSMEs via Instagram in the Marketing 4.0 era. The data collection technique used was in-depth interviews with the owner of Zeen Shake and its customers as many as 70 people. The selection of informants was carried out by a purposive sampling method and the data collected were analyzed using the Nvivo software version 12. The results of this study showed that Zeen Shake carried out a marketing strategy on Instagram by uploading photos and providing information in captions, providing promos on certain days, and also upload testimonials from consumers. Besides, researchers got new findings, namely Zeen Shake also markets its products through the mouth to mouth marketing or Word of Mouth Marketing (WOMM). In the current era of Marketing 4.0, a new customer path was found (New Customer Path), from 4A (Aware, Attitude, Ask, Act Again) to 5A (Aware, Appeal, Ask, Act, Advocate). This happens because of the use of technology which causes all people to connect with one another.
Co-Authors Agus Putra Mardika Arini Novandalina Aristana, I Dewa Gede Aristana Bambang Suryanto Ella Mayasari Frans Sudirjo Gatot Wijayanto I Gede Bayu Wirayudha I GUSTI AYU LIA YASMITA I Made Sara I Putu Dharmawan Suryagita Susila Putra Intan Ayu Aisyiah Made Putri Ariasih MADE PUTRI ARIASIH MARDIKA, Agus Putra Naufallina, Dita Ni Kadek Dwi Maharani Ni Luh Laksmi Rahmantari Ni Putu Rediatni Giri Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA Zainal Abidin