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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JURNAL PENDIDIKAN TAMBUSAI Warmadewa Economic Development Journal (WEDJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal The Eastasouth Management and Business Innovative: Journal Of Social Science Research West Science Business and Management JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Ni Komang Mela Tri Utari
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Marketing Strategy of Small and Medium Enterprises (MSMES) Through Instagram in the Marketing Era 4.0 Ni Komang Mela Tri Utari
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.1.2772.15-22

Abstract

The purpose of this research is to understand and describe how the marketing strategy of MSMEs via Instagram in the Marketing 4.0 era. The data collection technique used was in-depth interviews with the owner of Zeen Shake and its customers as many as 70 people. The selection of informants was carried out by a purposive sampling method and the data collected were analyzed using the Nvivo software version 12. The results of this study showed that Zeen Shake carried out a marketing strategy on Instagram by uploading photos and providing information in captions, providing promos on certain days, and also upload testimonials from consumers. Besides, researchers got new findings, namely Zeen Shake also markets its products through the mouth to mouth marketing or Word of Mouth Marketing (WOMM). In the current era of Marketing 4.0, a new customer path was found (New Customer Path), from 4A (Aware, Attitude, Ask, Act Again) to 5A (Aware, Appeal, Ask, Act, Advocate). This happens because of the use of technology which causes all people to connect with one another.
STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI INSTAGRAM DI ERA PEMASARAN 4.0 Ni Komang Mela Tri Utari
Nusantara Hasana Journal Vol. 2 No. 2 (2022): Nusantara Hasana Journal, July 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

The purpose of this study is to understand and describe how MSME marketing strategies through Instagram in the Era of Marketing 4.0. The data collection technique used is an in-depth interview with the owner of Zeen Shake and its customers as many as 70 people. The selection of informants is carried out by purposive sampling method and the data collected is analyzed using Nvivo software version 12. The results of this study showed that Zeen Shake conducted a marketing strategy on Instagram by uploading photos and providing information in captions, providing promos on certain days and also uploading testimonials from consumers. In addition, researchers got new findings, namely Zeen Shake also marketed its products through mouth to mouth marketing or Word of Mouth Marketing (WOMM). In the current era of Marketing 4.0, a new customer path was found, from 4A (Aware, Attitude, Ask, Act Again) to 5A (Aware, Appeal, Ask, Act, Advocate). This happens because of the use of technology that causes everyone to connect with each other. Keywords: Marketing Strategy, Instagram, Word of Mouth Marketing, New Customer Line
Pengaruh Pertumbuhan Aktiva Produktif, Dana Pihak Ketiga dan Ukuran Perusahaan Terhadap Profitabilitas Lembaga Perkreditan Desa (LPD) di Kecamatan Mengwi Ni Komang Mela Tri Utari; I Made Sara; Ni Putu Rediatni Giri
Warmadewa Economic Development Journal (WEDJ) Vol. 2 No. 2 (2019): Warmadewa Economic Development Journal
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.2.2.1363.84-97

Abstract

This study aims to determine the effect of earning assets, third party funds and company size on LPD profitability in Mengwi District from 2015-2017. The number of Village Credit Institutions (LPDs) which were sampled were 37 LPDs using 3 years of observation, so that 111 observation samples were obtained. The data analysis technique used in this study is multiple linear analysis techniques which are processed using the SPSS program. The results of this study use two stages, the first stage with a total sample of 111 but the data are not normally distributed, there is autocorrelation and heterocedasticity, so the data is released so that no symptoms occur so that the data amounts to 44. The second stage shows the results of the negative asset variable significant to LPD profitability with t count value of -0.025 and significance level of 0.000, third party fund variables have a positive and insignificant effect on LPD profitability with t count value of 0.005 and significance level of 0.194 and firm size variables have a significant positive effect on LPD profitability with the value of t count is 0.002 and the significance level is 0.001.
FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA LEMBAGA PERKREDITAN DESA (LPD) PERIODE 2019-2021 DI KECAMATAN MENGWI Ni Luh Laksmi Rahmantari; Made Putri Ariasih; Ni Komang Mela Tri Utari
Nusantara Hasana Journal Vol. 2 No. 1 (2022): Nusantara Hasana Journal, June 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to determine the factors that affect profitability in mengwi district LPD which is observed based on productive assets, third party funds and company size for the 2019-2021 period. The population in this study was as many as 38 Village Credit Institutions in Mengwi District which had been recorded in the LPLPD of Badung Regency and the samples in this study used the purposive sampling method of 30 LPD with a total of 90 observations. Technical data analysis using multiple regression analysis using IBM SPSS Statistics 25. The results of the study obtained that productive assets have a significant positive effect on profitability in lpd Mengwi District. Third-party funds have a significant positive effect on profitability in the Mengwi Subdistrict LPD. The size of the company has a positive effect on profitability in the Mengwi District LPD. Productive assets, third party funds and company size have a significant positive effect on the profitability of LPD Kecamtan Mengwi.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI INDUSTRI GENTENG DI KABUPATEN TABANAN TAHUN 2021 Ni Komang Mela Tri Utari; Ni Luh Laksmi Rahmantari
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

Tabanan Regency is one of the regencies/cities in Bali Province which has great potential in the small industrial sector which is absorbed into several sectors of Micro, Small and Medium Enterprises (MSMEs) spread to several areas in Tabanan Regency. The development of the amount of production produced by the tile industry in Kediri District, Tabanan Regency in a five-year period has fluctuated Based on these problems, it is necessary to do research on what factors affect production in the tile industry in Kediri District, Tabanan Regency in 2021, with the aim of knowing the effect of labor and capital on production in the tile industry in Kediri District, Tabanan Regency. 2021, either partially or simultaneously. Sampling in this study, carried out with a saturated sample technique, as many as 65 business units of the tile industry in Kediri District, Tabanan Regency. The data analysis technique used multiple linear regression analysis. The results show that labor and capital partially have a positive and significant effect on production in the roof tile industry in Kediri District, Tabanan Regency in 2021. Furthermore, labor, length of business and capital simultaneously have a significant effect on production in the roof tile industry in the District. Kediri Tabanan Regency in 2021, with a clear power of 91,5 percent.
Implementation of the Business Model Canvas (BMC) and Projection of Financial Analysis as a Solution for the Continuity of Home Industry Activities Ni Komang Mela Tri Utari
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.98-103

Abstract

In the midst of very tight similar business competition, a business is expected to be able to meet market desires. When opening a new business, of course, an entrepreneur needs careful calculations and proper market analysis. This study aims to analyze the implementation of the Business Model Canvas (BMC) and projection of financial analysis as a solution for the continuity of home industry activities. The method used in analyzing the data is the Internal Rate of Return (IRR) and Net Present Value (NPV). The result of this study showed that with the Business Model Canvas (BMC) analysis, Freshy Salad Bali can find out how a business model in developing strategies in achieving company goals. There are 9 elements of the Business Model Canvas described below. The business feasibility proposal based on the projected financial analysis in this study obtained positive NPV results of Rp. 91,505,796 and a value and IRR greater than WACC, namely with a value of 64% which can be concluded that the Freshy Salad Bali business is feasible to run. The company hopes that this "Freshy Salad Bali" business can raise the spirit of entrepreneurship for the Indonesian people, especially the younger generation of Indonesia, because if a country has many entrepreneurs, the country's economy will undoubtedly grow rapidly.
Strategi Pengembangan UMKM dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix) pada UMKM Freshy Salad Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Putu Dharmawan Suryagita Susila Putra
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

UMKM merupakan faktor penting dalam pembangunan ekonomi Bali karena dapat membantu meningkatkan pemerataan pembangunan melalui kemitraan dengan masyarakat lokal. Penelitian ini bertujuan untuk menganalisis Freshy Salad menggunakan metode QSPM (Quantitative Strategic Planning Matrix). Data yang digunakan dalam penelitian meliputi data primer dan data sekunder. Data dikumpulkan melalui wawancara dengan 10 orang pemilik dan pelanggan Freshy Salad. Analisis data dilakukan dengan menggunakan metode IFAS dan EFAS, SWOT, dan QSPM. Setelah menganalisis QSPM, langkah selanjutnya dalam pengambilan keputusan adalah menerapkan alternatif strategi yang baik. Untuk mencapai hal tersebut, Freshy Salad harus menerapkan strategi yang selaras dengan strategi pengambilan keputusan terbaik. Strategi tersebut meliputi pengembangan produk, diferensiasi produk, dan inovasi produk. Evaluasi dan implementasi strategi ini juga harus dilakukan untuk memastikan daya saing perusahaan dan mempertahankan legalitasnya. Perencanaan legalitas sangat penting bagi perusahaan untuk bertindak secara bertanggung jawab dan tidak hanya mengandalkan komunikasi online. Mempromosikan produk melalui media sosial dapat membantu mencapai hasil yang lebih baik dan meningkatkan peluang pencapaian KUR (Kredit Usaha Rakyat).
IMPLEMENTASI PENDIDIKAN KEWIRAUSAHAAN SEJAK DINI DAN PELATIHAN BUSINESS PLAN BAGI SISWA-SISIWI SMP SAPTA ANDIKA DENPASAR Ni Komang Mela Tri Utari; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; Agus Putra Mardika; I Gede Bayu Wirayudha; Ni Kadek Dwi Maharani; Intan Ayu Aisyiah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16557

Abstract

Tujuan dari kegiatan pengabdian ini adalah memperkenalkan konsep kewirausahaan dan mengembangkan pemahaman siswa-siswi tentang pentingnya kewirausahaan dalam kehidupan sehari-hari. Program ini dilaksanakan selama dua hari, dengan hari pertama diperuntukkan untuk memberikan pemahaman tentang kewirausahaan, sementara hari kedua difokuskan pada pelatihan pembuatan business plan menggunakan Business Model Canvas. Kegiatan ini melibatkan beberapa dosen dari Universitas Tabanan, bersama dengan mahasiswa program studi kewirausahaan, yang menyelenggarakan kegiatan tersebut di SMP Sapta Andika Denpasar. Melalui kegiatan pengabdian ini dapat menanamkan semangat kewirausahaan pada siswa-siswi sejak dini. Selain itu, inisiatif ini secara tidak langsung mempromosikan Universitas Tabanan kepada khalayak yang lebih luas, terutama di luar wilayah Tabanan. Sebagai kesimpulan, implementasi pendidikan kewirausahaan sejak dini dan pelatihan business plan bagi siswa-siswi SMP Sapta Andika Denpasar merupakan inisiatif yang penting dan berdampak positif. Kolaborasi antara Universitas Tabanan dan pihak sekolah menunjukkan betapa pentingnya menanamkan semangat kewirausahaan pada siswa-siswi dari berbagai jenjang mulai dari jenjang dasar, menengah hingga atas.
A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide Frans Sudirjo; Ni Komang Mela Tri Utari; Zainal Abidin; Gatot Wijayanto; Arini Novandalina
The Eastasouth Management and Business Vol. 2 No. 01 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i01.139

Abstract

This bibliometric study provides a comprehensive analysis of global contributions to marketing strategies and sales practices. It maps the geographical distribution of research output, highlighting influential countries like the United States, the United Kingdom, China, India, and Australia. Emerging contributors from Asia and Latin America are fostering international collaborations. Citation networks demonstrate global research impact, while keyword analysis reveals enduring themes and emerging trends. Practical recommendations include emphasizing international collaboration, digital transformation, quality management, SME support, strategic planning, customer satisfaction, and attention to physical evidence in services marketing. This review advances understanding and guides stakeholders in navigating the evolving global landscape of marketing.
OPTIMALISASI SOCIAL COMMERCE SEBAGAI STRATEGI PEMASARAN BAGI UMKM DI ERA MARKETING 4.0 Aristana, I Dewa Gede Aristana; Rahmantari, Ni Luh Laksmi; Utari, Ni Komang Mela Tri
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.188

Abstract

This study aims to determine how marketing strategies by optimizing the use of social commerce in the form of Tiktok for MSMEs in the Marketing 4.0 era. This research was conducted on consumers of Toko Enam in Tabanan Regency with a sample of informants obtained were consumers who shopped directly to the place as many as 10 people and filled out a questionnaire as many as 50 people so the total was 60 people. The results of this study found 3 new findings related to optimizing the use of social commerce as a marketing strategy, namely first, there is word of mouth marketing (WOMM) carried out by Toko Enam, second, there is a new customer path or New Customer Path 5A of Toko Enam consumers, namely Toko Enam consumers before buying products, they tend not to be sure first but ask their friends first, or read testimonials on social media related to the products they will buy. Third, Brand Value, namely, Toko Enam has more value for the goods sold or can be referred to as brand value where consumers not only choose the products sold, but reflect the quality, appropriate price, satisfaction in using the product, following current trends, and increasing social status and reputation.
Co-Authors Agus Putra Mardika Arini Novandalina Aristana, I Dewa Gede Aristana Bambang Suryanto Ella Mayasari Frans Sudirjo Gatot Wijayanto I Gede Bayu Wirayudha I Made Sara I Putu Dharmawan Suryagita Susila Putra Intan Ayu Aisyiah MADE PUTRI ARIASIH MARDIKA, Agus Putra Naufallina, Dita Ni Kadek Dwi Maharani Ni Luh Laksmi Rahmantari Ni Putu Rediatni Giri Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA Zainal Abidin