Innovative: Journal Of Social Science Research
Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research

Penggunaan Kecerdasan Buatan Dalam Mengurangi Perilaku Penghindaran Iklan

Siratan, Elkuny Dovir (Unknown)
Yulita, Henilia (Unknown)
Widaningsih, Titi (Unknown)

Article Info

Publish Date
18 Aug 2024

Abstract

Advertisement has become one of the factors used to create influence on consumer purchasing decisions.Massive exposure to advertisements causes the emergence of advertisement avoidance behavior.This study aims to analyze the use of artificial intelligence in reducing advertisement avoidance behavior.Advertisement avoidance behavior includes cognitive, affective, and conative advertisement avoidance.The method used is a systematic literature review (SLR) to collect and critically analyze by presenting data and findings from various previous studies.The results of this study conclude that the use of personalized AI can reduce advertisement avoidance behavior.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...