Innovative: Journal Of Social Science Research
Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research

Strategi Komunikasi Kim Malapeaka Dalam Mempromosikan Wisata Budaya Haroana Andala Di Kelurahan Bone-Bone Kecamatan Batupoaro

Aldiano, Muhamad Rasid (Unknown)
Suherman, Ansar (Unknown)
Nurfida, Wa (Unknown)

Article Info

Publish Date
06 Sep 2024

Abstract

This This research aims to analyze KIM Malapeaka's communication strategy in promoting Haroana Andala Cultural Tourism in Bone-Bone Village, Batupoaro District, and identify the obstacles faced. Using descriptive qualitative methods, data was collected through observation, interviews and documentation. The results show that KIM Malapeaka adopted communication strategies such as social media, billboards, collaboration with journalists, and collaboration with influencers, which were effective in increasing public awareness. However, limited infrastructure and human resources are obstacles that need to be overcome to support long-term tourism growth.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...