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All Journal JOPPAS: Journal of Public Policy and Administration Silampari Innovative: Journal Of Social Science Research Jurnal Hasil Inovasi Masyarakat (JHIM) Proceedings of Jogjakarta Communication Conference (JCC)
Nurfida, Wa
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Anyaman Nentu dalam Peningkatan Promosi Penjualan di Desa Tumada Kabupaten Buton Alimudin, Alimudin; Nurfida, Wa; Suherman, Ansar
JOPPAS: Journal of Public Policy and Administration Silampari Vol 5 No 1 (2023): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v5i1.8035

Abstract

Indonesia memiliki kekayaan alam yang beragam, yang dapat diolah menjadi berbagai produk untuk meningkatkan nilai ekonomi. Agroindustri lokal telah berkembang di berbagai daerah di Indonesia, memanfaatkan potensi alam untuk meningkatkan pendapatan dan memandirikan daerah. Dinas Koperasi dan Usaha Kecil Menengah Kabupaten Buton memainkan peran penting dalam pemerintahan koperasi dan usaha kecil. Pengembangan Usaha Kecil Menengah (UKM) dapat memberikan manfaat ekonomi, sosial, dan budaya bagi masyarakat, tetapi perlu pengelolaan yang baik. Kerajinan tangan menjadi solusi penting dalam mendukung perkembangan ekonomi, terutama di pedesaan. Anyaman Nentu, yang merupakan kerajinan tangan dengan bahan dasar tanaman paku Hata, adalah contoh pengolahan bahan alam menjadi produk multi fungsi. Promosi Anyaman Nentu belum optimal, terutama dalam memanfaatkan media sosial. Pemerintah Kabupaten Buton perlu memanfaatkan teknologi dan promosi digital untuk meningkatkan pendapatan masyarakat. Promosi melalui media sosial menjadi kunci dalam mengkomunikasikan potensi UKM kepada target audiens. Penelitian ini bertujuan untuk memahami strategi komunikasi pemasaran Anyaman Nentu dalam meningkatkan promosi penjualan di Desa Tumada, Kabupaten Buton. Dengan keunikan Anyaman Nentu, pemerintah dan masyarakat, khususnya generasi muda, harus lebih kreatif dalam mempromosikannya, karena hal ini dapat membantu meningkatkan pendapatan masyarakat dan mendukung pengembangan UKM di daerah tersebut.
Sosialisasi aplikasi belajar mandiri berbasis smartphone: Kamus ilmu komunikasi Nurjayanti, Nurjayanti; Nurfida, Wa; Mayangsari, Yayu Rahmawati; Sanmas, Masni
Jurnal Hasil Inovasi Masyarakat Vol. 2 No. 2 (2024): Juli - Desember
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/qnk9ph76

Abstract

The Communication Science Dictionary application was created to meet the independent learning needs of students studying the field of Communication Science. During the creation stage, the application was tested on a limited basis on students taking Communication Science courses in the Visual Communication Design study program, Makassar State University. The trial phase was continued by measuring the level of student satisfaction using the EUCS method (End User Computing Satisfaction), the results show that in terms of content, accuracy, form, ease of use, and timeliness, the application meets user satisfaction. The results of the trial and measuring the level of satisfaction became the basis for carrying out this socialization activity targeting Communication Science study program students at three other universities spread across three different provinces, namely at Muhammadiyah University of Papua, Muhammadiyah University of Buton, and Mbojo Bima University. Previously, the Communication Science Dictionary application had never been socialized and no similar application had ever been used at the three universities. The participatory method is the method applied in this service activity, where Communication Science study program students at the three universities are actively involved in using the application through smartphone each of them during the socialization activities. The result of this service is that students have independent learning media to understand various terms in the field of Communication Science.
The Role of Content Marketing in Building the Branding of the Mayor of Baubau During the Nomination Period Ardiansah Putra, Muhammad Rizal; Nurfida, Wa; Hastuti, Hastuti
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In the digital age, content marketing has emerged as an efficient strategy for brand development, particularly for local leaders such as the mayor of Baubau. This study examines the impact of content marketing on the branding of the mayor of Baubau throughout the candidacy phase. Data was gathered via interviews and social media content analysis, employing a qualitative methodology and case study framework. The study's results indicate that content marketing has effectively cultivated a favorable perception of the mayor of Baubau as a leader who is kind, approachable, inclusive, and with a clear vision. Campaign videos and motivational storylines have proven effective in increasing community engagement and strengthening brand identity. However, the challenge lies in preserving message consistency and handling communication crises. The results of this study indicate that content marketing is crucial for garnering voter support .
Strategi Komunikasi Kim Malapeaka Dalam Mempromosikan Wisata Budaya Haroana Andala Di Kelurahan Bone-Bone Kecamatan Batupoaro Aldiano, Muhamad Rasid; Suherman, Ansar; Nurfida, Wa
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14321

Abstract

This This research aims to analyze KIM Malapeaka's communication strategy in promoting Haroana Andala Cultural Tourism in Bone-Bone Village, Batupoaro District, and identify the obstacles faced. Using descriptive qualitative methods, data was collected through observation, interviews and documentation. The results show that KIM Malapeaka adopted communication strategies such as social media, billboards, collaboration with journalists, and collaboration with influencers, which were effective in increasing public awareness. However, limited infrastructure and human resources are obstacles that need to be overcome to support long-term tourism growth.
Co-Authors Aldiano, Muhamad Rasid Alimudin Alimudin, Alimudin Ansar Suherman, Ansar Ardiansah Putra, Muhammad Rizal Hastuti Hastuti Mayangsari, Yayu Rahmawati Nurjayanti Nurjayanti Sanmas, Masni