Innovative: Journal Of Social Science Research
Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research

Employer Branding Through Digital Human Resourches Management

Herawati, Niken (Unknown)
Warpindyastuti, Lady Diana (Unknown)
Aris Hidayat (Unknown)
Addin, Syahrial (Unknown)
Azizah, Ayu (Unknown)
Ulum, Khoirul (Unknown)



Article Info

Publish Date
03 May 2025

Abstract

Information and communication technology development has driven significant transformation in various aspects of human resource management, now known as Digital Human Resource Management (Digital HRM). Digital HRM refers to using digital technology to support and enhance key HR functions such as recruitment, training, performance management and employee relations. This transformation not only improves operational efficiency, but also enables a more strategic and data-driven approach to HR decision-making. This article discusses the basic concepts of Digital HRM, the benefits and challenges of its implementation, and its impact on the role of HR in the digital era. The findings show that HR digitalization provides opportunities for innovation in HR management, but also requires organizational readiness in terms of infrastructure, digital competencies, and changes in work culture. Thus, Digital HRM is a key element in creating an adaptive and highly competitive organization amidst the dynamics of the modern business environment.

Copyrights © 2025






Journal Info

Abbrev

Innovative

Publisher

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...