Innovative: Journal Of Social Science Research
Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research

Manajemen Harga dan Kualitas Produk Ikan Salem (Scomber japonicus) Terhadap Keputusan Pembelian Konsumen di PT. DMP

Agustin, Amanda Felen Eka (Unknown)
Suseno, Dewi Alima Nostalia (Unknown)
Widyastuti, Rida (Unknown)

Article Info

Publish Date
17 May 2025

Abstract

This study aims to assess the impact of the price and quality of Salem fishing (Scomber japonicus) on purchasing decisions at PT. DMP, Sidoarjo. The survey was conducted with 24 respondents. The results show that the main factors influencing the purchase are the freshness, color and structure of the meat. Price plays a role, but loyalty is influenced by the perception of quality. The use of excellent handling practices and cold chain management supports quality consistency supported by long-term partnerships to stimulate raw materials. Quality consistency is key to maintaining consumer loyalty.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...