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All Journal Golden Ratio of Marketing and Applied Psychology of Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Widyastuti, Rida
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Export Procedure for Frozen Cooked Tuna (Thunnus sp.) Loin Wartini, Sri; Widyastuti, Rida; Mahargyo, Dhady Pelita; Sasongko, Dimas Bayu; Nugraha, Jefri Putri; Laily, Nur
Jurnal Ilmiah Ekotrans & Erudisi Vol. 4 No. 2 (2024): December 2024
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/72wmds60

Abstract

This study aims to analyze the export procedure of cooked frozen tuna loin (Thunnus sp.) at PT LSS Banyuwangi, a tuna product that is highly sought after in international markets. The research method used includes observation, interviews, and documentation to collect primary and secondary data. The results show that the export procedure of cooked frozen tuna loin involves several stages, from production preparation to shipment to international consumers. This process includes quality inspection, health and food safety certification, packaging, and transportation using a cold chain system to maintain product freshness. This study also discusses the required documents, such as export permits, health certificates, and regulatory documents from the destination country. Therefore, to improve export efficiency and success, companies need to ensure that each stage of the procedure is carried out correctly and in accordance with international standards to ensure that the product reaches consumers with the best quality.
Breaking into the Global Market: Strategies and Challenges of Export Risk Management for Canned Blue Swimming Crab (Portunus pelagicus) at PT. MAP Central Java, Indonesia Widyastuti, Rida; Nostalia Suseno, Dewi Alima; Palupi, Lais Syam
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1238

Abstract

This study aims to analyze the strategies and challenges of risk management in the export marketing of canned blue swimming crab (Portunus pelagicus) at PT MAP in Central Java. The research employs a descriptive qualitative approach through surveys, direct observation, and interviews with relevant stakeholders in the company. The results identify four main risks in canned crab exports: (1) export delays due to non-compliance with FDA or SNI standards, (2) fluctuating raw material availability, (3) pure risks such as temperature instability in containers and natural disasters, and (4) payment risks including defaults and currency fluctuations. To mitigate these risks, PT MAP implements strategies such as strict quality standards (HACCP, ISO 22000), supplier diversification, real-time monitoring technology (IoT), and financial instruments like Letters of Credit (L/C) and export credit insurance. The findings underscore the importance of proactive and adaptive risk management in response to global market dynamics and provide recommendations for the fisheries industry to enhance competitiveness through international certifications and multidisciplinary collaboration.
Meningkatkan Daya Saing Budidaya Lele Melalui Analisis Usaha Dan Strategi Digital Marketing Di Desa Gelang Kabupaten Sidoarjo: Pengabdian Suseno, Dewi Alima Nostalia; Nugraha, Jefri Putri; Sasongko, Dimas Bayu; Surahmat, Djoko; Rahardjo, Sugeng; Prayoto; Wartini, Sri; Supriyadi, Bambang; Mahargyo, Dhady Pelita; Widyastuti, Rida
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2603

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan oleh Program Studi Agribisnis Perikanan Politeknik Kelautan dan Perikanan Sidoarjo di Desa Gelang, Kecamatan Tulangan, Kabupaten Sidoarjo, yang dikenal sebagai sentra budidaya lele. Meskipun memiliki potensi produksi tinggi, pelaku usaha menghadapi tantangan dalam manajemen keuangan dan pemasaran digital. Kegiatan ini bertujuan meningkatkan daya saing usaha melalui pelatihan analisis kelayakan usaha (HPP, BEP, R/C Ratio) dan strategi pemasaran digital menggunakan platform seperti Shopee, Instagram, dan WhatsApp Business. Metode yang digunakan meliputi pendekatan partisipatif, andragogi, demonstratif, dan aplikatif. Hasilnya menunjukkan peningkatan pemahaman peserta dalam pencatatan keuangan serta keterampilan memasarkan produk secara online. Peserta mulai menerapkan pembukuan sederhana dan aktif menggunakan media digital untuk promosi. Program ini tidak hanya meningkatkan efisiensi usaha tetapi juga memperluas akses pasar. Keberhasilan kegiatan ini menjadi dasar pengembangan pendampingan lanjutan menuju kemandirian usaha berbasis digital yang berkelanjutan.
Manajemen Harga dan Kualitas Produk Ikan Salem (Scomber japonicus) Terhadap Keputusan Pembelian Konsumen di PT. DMP Agustin, Amanda Felen Eka; Suseno, Dewi Alima Nostalia; Widyastuti, Rida
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19068

Abstract

This study aims to assess the impact of the price and quality of Salem fishing (Scomber japonicus) on purchasing decisions at PT. DMP, Sidoarjo. The survey was conducted with 24 respondents. The results show that the main factors influencing the purchase are the freshness, color and structure of the meat. Price plays a role, but loyalty is influenced by the perception of quality. The use of excellent handling practices and cold chain management supports quality consistency supported by long-term partnerships to stimulate raw materials. Quality consistency is key to maintaining consumer loyalty.
Co-Authors Agustin, Amanda Felen Eka Bambang Supriyadi Jefri Putri Nugraha Mahargyo, Dhady Pelita Nostalia Suseno, Dewi Alima Nur Laily Palupi, Lais Syam Prayoto Rahardjo, Sugeng Sasongko, Dimas Bayu Sri Wartini Surahmat, Djoko Suseno, Dewi Alima Nostalia