JAMBIS : Jurnal Administrasi Bisnis
Vol. 4 No. 4: Agustus 2024

Keputusan Pembelian Konsumen Pada “Warung Sederhana Gang Lebar, Wonocolo, Surabaya Di Kalangan Mahasiswa Uin Sunan Ampel Surabaya

Zahroh, Ma'rufatul (Unknown)
Nabila, Salma (Unknown)
Adawiyah, Robiatul (Unknown)
Anas, Fakhrizal (Unknown)
Faizah, Syarifah (Unknown)
Trisna Wahyudi, M. Adi (Unknown)

Article Info

Publish Date
28 Aug 2024

Abstract

Warung Sederhana is an eatery located in Gang Lebar, Wonocolo, Surabaya. Although there are many competitors, “Warung Sederhana remains the top choice among students. This study aims to analyze the factors that influence consumer purchasing decisions at “Warung Sederhana. The method used is a   qualitative approach with a case study research type. Data was collected through interviews and observations. The results showed that the main factors that influence purchasing decisions are price, location, food quality, service, and recommendations from friends. Affordable prices and satisfying flavors are the main reasons students choose this shop. This research contributes to understanding consumer behavior in the micro business sector and can be a reference for stall owners in formulating more effective marketing strategies

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JAMBIS : Jurnal Administrasi Bisnis
Website

Abbrev

JUMABI

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...