Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Vol. 23 No. 2 (2025): Jurnal Dialektika: Jurnal Ilmu sosial

Implementation of E-Commerce Website to Improve Marketing of Msmes Products: A Case Study of Kemang Village, Cianjur Regency

Ginanjar Nugraha (Unknown)
Khalby, Muhamad (Unknown)
Ratnasari (Unknown)
Afriliani, Sri (Unknown)
Faisal , Muhammad Ikhsan (Unknown)
Adnan, Krisna (Unknown)

Article Info

Publish Date
31 Aug 2025

Abstract

The development of digital technology provides opportunities for MSMEs to expand their markets through e-commerce platforms. However, in Kemang Village, Cianjur Regency, many MSMEs still rely on conventional marketing, limiting their reach. This study aims to implement an e-commerce website to improve the marketing of MSME products in Kemang Village. The method used was a qualitative approach with the stages of needs analysis, system design, website development, and evaluation. The results show that the developed e-commerce website can help MSMEs promote their products online, increase visibility, and facilitate transactions with consumers. With this platform, it is hoped that MSMEs in Kemang Village can compete in the digital market and increase their income.

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Journal Info
Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Website

Abbrev

piani

Publisher

Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal DIALEKTIKA: Jurnal Ilmu Sosial is open access and peer-reviewed Journal, Jurnal DIALEKTIKA is a scientific journal that contains the results of theoretical research and studies on Social Sciences and Related Discipline. Managed by Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara ...