Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Khalby, Muhamad
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of E-Commerce Website to Improve Marketing of Msmes Products: A Case Study of Kemang Village, Cianjur Regency Ginanjar Nugraha; Khalby, Muhamad; Ratnasari; Afriliani, Sri; Faisal , Muhammad Ikhsan; Adnan, Krisna
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 2 (2025): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i2.663

Abstract

The development of digital technology provides opportunities for MSMEs to expand their markets through e-commerce platforms. However, in Kemang Village, Cianjur Regency, many MSMEs still rely on conventional marketing, limiting their reach. This study aims to implement an e-commerce website to improve the marketing of MSME products in Kemang Village. The method used was a qualitative approach with the stages of needs analysis, system design, website development, and evaluation. The results show that the developed e-commerce website can help MSMEs promote their products online, increase visibility, and facilitate transactions with consumers. With this platform, it is hoped that MSMEs in Kemang Village can compete in the digital market and increase their income.
Co-Authors Adnan, Krisna Afriliani, Sri Faisal , Muhammad Ikhsan Ginanjar Nugraha Ratnasari