<![CDATA[The purpose of this study was to examine the factors that influence the way parents make decisions in choosing their favorite private school for their children during the COVID-19 pandemic. These factors are presented starting from the most influential to the smallest. In detail, the purpose of this study is to obtain answers to the questions: (1) what factors influence the way parents make decisions in choosing a favorite private school for their children, (2) are there differences in the decision-making factors of parents in choosing a school? private sector for children between before the pandemic and after the covid-19 pandemic, (3) is there a difference in the income of parents before the pandemic and after the covid-19 pandemic, and (4) how is the level of anxiety of parents in dealing with the covid-19 pandemic . This study uses a quantitative descriptive approach which is intended to describe the factors that influence parents' decision making in choosing private schools for their children during the COVID-19 pandemic. The results showed: 1. The factors that influence parents' decision making in choosing private schools for children during the covid-19 pandemic are: (1) good religious education factors in schools, (2) good academic achievement, (3) good non-academic achievement, (4) easy access to school locations, (5) schools have complete learning facilities, (6) good extra-curricular activities, (7) school safety, (8) relatively close distance from the school house, and (9) as a solution due to busy parents]]>
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