Jurnal Riset Ilmiah
Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025

PENGARUH KEBERAGAMAN PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PRODUK OMAH FURNITURE

Mutaqin, Annisa Zahra (Unknown)
Ali, Hapzi (Unknown)
Khan, Muhammad Asif (Unknown)
Sawitri, Ni Nyoman (Unknown)
Navanti, Dovina (Unknown)

Article Info

Publish Date
16 Feb 2025

Abstract

This research is used to measure the effect of product diversity and location on customer satisfaction through purchasing decisions. This research is a quantitative study in which the objects used are Omah Furniture consumers. The number of samples used in this study were 136 respondents. The design used is hypothesis testing using the Structural Equation Modeling (SEM) method - SmartPLS 4.0. The results of this study explain that the variables of product diversity, location, and purchasing decisions have a positive and significant effect on customer satisfaction. This study provides advice that companies should pay more attention to product diversity and location to increase customer satisfaction and company competitiveness.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Riset Ilmiah
Website

Abbrev

SINERGI

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

SINERGI : Jurnal Riset Ilmiah accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Engineering, Economics, Health, Social, ...