<![CDATA[Amidst the dominance of visual media in global popular culture and the challenge for Islamic da'wah to remain relevant, film has emerged as a crucial strategic medium for study. This article aims to explore the relationship between Islam and film through an interdisciplinary approach that includes a historical overview, visual aesthetic analysis, and contextual da'wah (Islamic preaching) values. The research employs a descriptive qualitative method through literature study, using thematic approaches, Islamic semiotics, and social hermeneutics. This study traces the development of cinema in the West, the East (particularly the Islamic world), and Indonesia, highlighting ideological and religious dynamics throughout film history. The analysis reveals that film holds great potential as a contemporary medium for da'wah, capable of symbolically and aesthetically articulating Islamic values. This article addresses a gap in previous studies, which have rarely integrated cross-regional film analysis with Islamic paradigms and modern da'wah.]]>
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