GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

Leadership Capacity Building: A Strategic Approach to Promoting Heritage Tourism in Perigi Village, East Lombok

Surayyal Hizmi (Unknown)
Jujuk Ferdianto (Unknown)
Ali Muhtasom (Unknown)
Supardi (Unknown)
Syarihudin (Unknown)



Article Info

Publish Date
12 Feb 2025

Abstract

From 2023 to 2024, a strategic initiative was carried out by the community service team of Politeknik Pariwisata Lombok to develop leadership capacity and revitalize cultural heritage tourism in Perigi Village, Limbungan, East Lombok. Twenty young adults were trained in organizational leadership and work skills through workshops to foster community-based tourism. The training included team collaboration, tourism management, product development, halal certification, and digital marketing. This initiative led to the establishment of a tourism awareness group (POKDARWIS), officially recognized by the East Lombok Tourism Office, and created an integrated management system for the tourism team in Perigi Village. Participants were encouraged to explore tourism potentials, especially in Limbungan Traditional Village, as tourist attractions by showcasing the history and customs of the Sasak Tribe. However, the sustainability of the POKDARWIS needs attention, particularly in terms of team communication, operations, participation, and market exposure. Therefore, the strategy implemented includes ongoing communication and monitoring through social media discussion groups and appointing responsible individuals for each division. With this strategy, it is expected that the management can work more actively and efficiently in developing tourism in Perigi Village.

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Journal Info

Abbrev

gandrung

Publisher

Subject

Physics Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of sport GANDRUNG (Jurnal Pengabdian Kepada Masyarakat) particularly focuses on the main problems in the development of the sciences of sport areas as ...