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Developing Biak-Numfor as a National Tourism Magnet: Strategies for Tourism Destination Arnie Arief; Muchammad Makkah Arief; Ali Muhtasom; Masri Ridwan
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.47664

Tourism has emerged as a significant economic sector worldwide, contributing to job creation, foreign exchange earnings, and overall development. In Indonesia, the government recognizes the potential of tourism and aims to develop various destinations to attract both domestic and international travelers. This research focuses on the development of Biak-Numfor as a national tourism magnet, analyzing strategies to enhance its tourism potential. The study employs a qualitative research methods. Data collection involves surveys, interviews, and analysis of secondary data from tourism-related sources. The research identifies the key strengths, weaknesses, opportunities, and threats (SWOT) of Biak-Numfor as a tourism destination, considering factors such as natural resources, cultural heritage, infrastructure, accessibility, and competitive advantage. Based on the SWOT analysis, strategic recommendations are proposed to leverage the tourism potential of Biak-Numfor. These recommendations encompass four key areas: infrastructure development, cultural preservation and promotion, marketing and branding, and community involvement. The research emphasizes the importance of sustainable tourism practices, community engagement, and collaboration between stakeholders to ensure the long-term success of the destination. Furthermore, the study examines successful case studies from other similar destinations and explores their strategies for tourism development. Lessons learned from these cases serve as valuable insights for Biak-Numfor's tourism planning and implementation. The findings of this research contribute to the existing body of knowledge on tourism destination development and provide practical recommendations for policymakers, tourism industry stakeholders, and local communities in Biak-Numfor. By implementing the proposed strategies, Biak-Numfor has the potential to become a prominent national tourism magnet, attracting both domestic and international tourists, stimulating economic growth, and preserving its unique natural and cultural heritage.

Peran Aktif Pemuda Karang Taruna Pujut dalam Pengembangan Desa Wisata Strategi Peningkatan Keterampilan dan Wawasan Putri Rizkiyah; Royanow, Achlan Fahlevi; Fahmi, Saiful; Muhtasom, Ali; Satiadji, Amirosa Ria
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Desember
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v5i1.319

The development of tourist villages is a crucial strategy for boosting local economies while preserving culture and the environment. An example is the Kuta Mandalika Tourism Village in Central Lombok Regency, which has joined the Jadesta platform. To optimize the potential of this tourist village, Karang Taruna Pujut needs skill enhancement, particularly in tour package development, barista training, and entrepreneurship. This study aims to enhance the capacities of Karang Taruna Pujut members through a Technical Assistance program conducted by the Center for Research and Community Service (P3M) at Politeknik Pariwisata Lombok. The implementation method involves three stages: training, field visits, and action plan presentations. Over four days, participants were divided into three groups and received training and field visits in Bali. The results indicate an improvement in participants' skills and knowledge, with innovative action plans designed for the development of the tourist village. Participant feedback was positive, reflecting the program's success in broadening their tourism expertise and the active role of Keywords: active role, karang taruna, tourism village, community service

Super Priority Destination Mandalika: Quality of Sport Tourism Services: Destinasi Super Prioritas Mandalika: Kualitas Layanan Wisata Olahraga Satiadji, Amirosa Ria; Ali Muhtasom; Lilik Hidayati; Ardhana, Valian Yoga Pudya; Mohammad Javed Equbal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.156

Sports tourism is here to provide added value for the intrinsic and extrinsic elements of destinations in an area which has implications for increasing the number of visitors. In Indonesia, there are several regions that promote sports tourism to boost tourist visits and the regional economy, including NTB Province with Mandalika. Mandalika has now become a super priority destination in NTB Province and the center of attention in the development of sports tourism. To ensure this development runs well, it is necessary to understand the factors that influence the quality of service in this destination. Therefore, this research is needed to assess the quality of sport tourism services in Mandalika. The data collection technique uses scraping and crawling then creates a questionnaire and the results are analyzed using statistical tests. The results of the analysis show that event management has the most significant influence on the perception of service quality at sports event destinations with an influence of 97.7%. Besides that, the importance of event management in improving service quality, destination managers must utilize social media and online advertising as an effective marketing strategy and collaborate with sports influencers to increase tourist interest and participation.

Health Protocol Compliance by Staff and Guests as Sustainable Behavior in Star Hotels of South Sulawesi Muhtasom, Ali; Arief, Arnie; Royanow, Achlan Fahlevi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.608

This study aims to evaluate the compliance of star-rated hotels in South Sulawesi with health protocols as a form of sustainable behavior that contributes to sustainable tourism. Using a quantitative survey method, the research focuses on four dimensions: Cleanliness, Health, Safety, and Environmental Sustainability. Data was collected from hotel management, staff, and guests to capture a comprehensive perspective on protocol implementation. The findings indicate a high level of compliance overall, reflecting strong support for sustainable tourism practices. However, areas related to cleanliness and environmental sustainability need improvement. Therefore, hotels should continuously strengthen these aspects to ensure health-related practices are fully integrated into long-term tourism development.

Pemberdayaan Masyarakat Desa Wisata Melalui Pelatihan Pengelolaan Homestay dan Kebersihan Jaya, Risman; Ohyver, Daniel Adolf; Muhtasom, Ali; AB, Ahmad
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i1.111

Pelaksanaan kegiatan pengabdian masyarakat di Desa Wisata Andalan Lembanna bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam mengelola homestay, menjaga kebersihan destinasi wisata, dan mengembangkan potensi ekonomi lokal. Kegiatan ini melibatkan persiapan yang matang, observasi lapangan, dan pelaksanaan yang melibatkan ceramah, diskusi, serta praktik langsung di homestay. Materi pelatihan mencakup pengelolaan homestay, pelayanan tamu, praktik kebersihan, pengolahan sampah, dan pemasaran homestay secara digital. Evaluasi proses pelatihan menunjukkan bahwa materi pelatihan dinilai relevan, metode pelatihan efektif, dan partisipasi peserta baik. Kesimpulannya, kegiatan tersebut dianggap berhasil dan diharapkan dapat mendukung pengembangan pariwisata berkelanjutan dan pemberdayaan masyarakat lokal di desa wisata lainnya

GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.

Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Ohyver, Daniel Adolf; Hanafi, Hamsu; Muhtasom, Ali
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.

Analisis Pelatihan Pembuatan Rempeyek Ebi oleh Mahasiswa Destinasi Pariwisata Junaid, Ilham; Muhtasom, Ali; Herry Rachmat Widjaja; Ardi
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.175

Mahasiswa destinasi pariwisata menyelenggarakan pelatihan sebagai wujud implementasi pengabdian kepada masyarakat. Program pelatihan yang menjadi pilihan mahasiswa adalah pelatihan pembuatan Rempeyek Ebi di pulau Laelae. Penelitian ini bertujuan untuk 1) menguraikan proses perencanaan dan implementasi pelatihan pembuatan Rempeyek Ebi oleh mahasiswa pariwisata; 2) menganalisis evaluasi pelatihan; dan 3) mengusulkan upaya atau langkah dalam mengoptimalkan pencapaian tujuan dan manfaat pelatihan bagi masyarakat lokal di pulau Laelae. Penulis melakukan wawancara mendalam kepada mahasiswa mengenai proses perencanaan, pelaksanaan dan evaluasi pelatihan. Penulis melakukan observasi selama perencanaan dan pelaksanaan pelatihan yang dilaksanakan pada bulan Mei tahun 2023. Hasil penelitian menunjukkan bahwa tahap perencanaan terdiri atas konsolidasi stakeholder, penyiapan administrasi dan penyiapan hal-hal teknis pelatihan. Tiga tahap implementasi pelatihan adalah cara atau proses pembuatan adonan, proses pembuatan Rempeyek Ebi dan pengemasan, dan pemasaran produk. Evaluasi pelatihan menunjukkan minat yang baik dari peserta dan pelatihan berdampak positif terhadap peningkatan kompetensi mahasiswa sebagai pelaksana pelatihan. Dukungan institusi pendidikan pada program pengabdian kepada masyarakat oleh mahasiswa dapat mendukung pelaksanaan pelatihan yang lebih optimal. Kolaborasi dengan stakeholder eksternal dapat menjadi strategi dalam mengoptimalkan program pelatihan bagi masyarakat di wilayah kepulauan. Penelitian ini memberikan gambaran (insights) tentang pelaksanaan pelatihan dari perspektif mahasiswa pariwisata sebagai penyelenggara kegiatan pengabdian kepada masyarakat.

Leadership Capacity Building: A Strategic Approach to Promoting Heritage Tourism in Perigi Village, East Lombok Surayyal Hizmi; Jujuk Ferdianto; Ali Muhtasom; Supardi; Syarihudin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4469

From 2023 to 2024, a strategic initiative was carried out by the community service team of Politeknik Pariwisata Lombok to develop leadership capacity and revitalize cultural heritage tourism in Perigi Village, Limbungan, East Lombok. Twenty young adults were trained in organizational leadership and work skills through workshops to foster community-based tourism. The training included team collaboration, tourism management, product development, halal certification, and digital marketing. This initiative led to the establishment of a tourism awareness group (POKDARWIS), officially recognized by the East Lombok Tourism Office, and created an integrated management system for the tourism team in Perigi Village. Participants were encouraged to explore tourism potentials, especially in Limbungan Traditional Village, as tourist attractions by showcasing the history and customs of the Sasak Tribe. However, the sustainability of the POKDARWIS needs attention, particularly in terms of team communication, operations, participation, and market exposure. Therefore, the strategy implemented includes ongoing communication and monitoring through social media discussion groups and appointing responsible individuals for each division. With this strategy, it is expected that the management can work more actively and efficiently in developing tourism in Perigi Village.

Pemberdayaan Masyarakat Desa Wisata Melalui Pelatihan Pengelolaan Homestay dan Kebersihan Jaya, Risman; Ohyver, Daniel Adolf; Muhtasom, Ali; AB, Ahmad
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i1.111

Pelaksanaan kegiatan pengabdian masyarakat di Desa Wisata Andalan Lembanna bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam mengelola homestay, menjaga kebersihan destinasi wisata, dan mengembangkan potensi ekonomi lokal. Kegiatan ini melibatkan persiapan yang matang, observasi lapangan, dan pelaksanaan yang melibatkan ceramah, diskusi, serta praktik langsung di homestay. Materi pelatihan mencakup pengelolaan homestay, pelayanan tamu, praktik kebersihan, pengolahan sampah, dan pemasaran homestay secara digital. Evaluasi proses pelatihan menunjukkan bahwa materi pelatihan dinilai relevan, metode pelatihan efektif, dan partisipasi peserta baik. Kesimpulannya, kegiatan tersebut dianggap berhasil dan diharapkan dapat mendukung pengembangan pariwisata berkelanjutan dan pemberdayaan masyarakat lokal di desa wisata lainnya

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