Jurnal Cakrawala Ilmiah
Vol. 4 No. 1: September 2024

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAN MEMPERTAHANKAN JUMLAH TAMU (SURVEI PADA TAMU HOTEL DI TASIKMALAYA)

R. Soni Sumali (Unknown)
Tuti Iriani (Unknown)
Mila Karmila (Unknown)

Article Info

Publish Date
25 Sep 2024

Abstract

The purpose of this study is to identify and analyze the marketing strategies implemented in an effort to increase and maintain the number of guests visiting hotels in Tasikmalaya. The method used in this research is descriptive method with 80 guests from 10 (ten) hotels in Tasikmalaya as respondents. Based on the results of the analysis test, it was found that the value of the marketing strategy had a significant influence on the number of guests at the Tasikmalaya Hotel

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Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Digitalisasi eknomi menembus batas wilayah negara dan kedaulatan ekonomi yang dapat saja menjadi peluang atau ancaman. Digitalisasi tidak bisa dihindari, tetap permsalahan utamanya adalah bagaimana negara ini harus dapat merumuskan kebijakan agar masyarakat kita jangan hanya menjadi sapi perahan ...