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All Journal International Journal of Social Science Jurnal Pengabdian Mandiri
R. Soni Sumali
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF THE IMPACT OF DIGITAL TECHNOLOGY ON HOTEL OPERATIONS AND MARKETING IN THE INDUSTRIAL ERA 4.0 R. Soni Sumali; Tuti Iriani; Moh. Abdul Azis Danu Brata; Indah Sugiarti; Mila Karmila
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9176

Abstract

The Industry 4.0 era has brought significant changes to various sectors, including the hospitality industry. This study analyzes the impact of digital technology on hotel operations and marketing, focusing on the implementation of digital tools such as online reservation systems, data analytics, and digital marketing. The research method used is descriptive qualitative with data obtained from literature studies and interviews with hotel managers. The results of the study show that digital technology improves operational efficiency, expands marketing reach, and strengthens customer relationships. However, the implementation of technology also faces challenges such as high costs and the need for human resource training. These findings provide important insights for hotel industry players in utilizing technology to stay competitive in the digital era.
PELATIHAN PERSONALITY DEVELOPMENT BAGI DOSEN DAN TENAGA KEPENDIDIKAN JURUSAN KEBIDANAN POLTEKES KEMENKES DI AKPAR SILIWANGI R. Soni Sumali; Tuti Iriani; Moh. Abdul Azis Danu Brata; Indah Sugiarti; Mila Karmila
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

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Abstract

Personality Development Training aims to improve the interpersonal and professional competence of lecturers and educational staff in the Midwifery Department of the Ministry of Health Polytechnic at the Siliwangi Tourism Academy. In the world of education, a good personality is an important factor in creating a conducive learning environment. This training covers various aspects of self-development, such as communication, emotional management, and professional ethics. This community service method uses a participatory approach with a combination of lectures, group discussions and practical simulations. The evaluation results show that the training had a positive impact on increasing awareness of the importance of personality development in supporting academic and administrative tasks.
REVIEW OF THE QUALITY OF SERVICE OF EDUCATIONAL STAFF TO STUDENTS IN MAJOR D-3 HOSPITALITY, UNIVERSITAS PERJUANGAN TASIKMALAYA, TASIKMALAYA, INDONESIA R. Soni Sumali; Tuti Iriani
International Journal of Social Science Vol. 5 No. 3 (2025): October 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i3.11643

Abstract

Service quality is very important in an academic transaction process, especially for the University of Struggle Tasikmalaya which has a D-3 Hospitality Study Program where students will enter the world of the hospitality industry which has its own service characteristics and is different from one another. In preparing skilled workers who are in accordance with existing hotel industry standards, educators as service providers are the parties who deliver services that are assessed based on service quality elements: attendance, job knowledge, dependability, personality,discipline, adaptability, quality, grooming, organizing, leadership. The overall research results show that the 10 service qualities delivered by the teaching staff are in accordance with the expectations and needs of the student learners, with reference to the applicable hotel industry standards.
Co-Authors Indah Sugiarti Mila Karmila Moh. Abdul Azis Danubrata Tuti Iriani