Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa

Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale

Indah Fitriani (Unknown)
Nungki Agustin (Unknown)
Syamsul Hidayat (Unknown)

Article Info

Publish Date
26 Jan 2024

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.

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Journal Info
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Website

Abbrev

jurnalmahasiswa

Publisher

Universitas Sains Dan Teknologi Komputer

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Description

Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa dengan e-ISSN= 2962-2891, p-ISSN= 2962-2883 merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2019. Jurnal Mahasiswa diterbitkan oleh Universitas Sains dan Tenologi Komputer yang bekerjasama dengan Fakultas Studi ...