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All Journal Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Indah Fitriani
Universitas Bina Bangsa
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Co-Authors Nungki Agustin SYAMSUL HIDAYAT