<![CDATA[The development of this product innovation aims to create a multifunctional carpet that offers practicality to the public by applying the design thinking approach, which consists of five stages: empathize, define, ideate, prototype, and test, along with the AIEOU observation method (Activities, Environments, Interactions, Objects, and Users). The result of this product innovation is a multifunctional carpet made from patterned ripstop fabric and additional materials that can be transformed into a picnic bag. Product testing was conducted using questionnaires involving 37 female respondents aged 20–45 years in the Yogyakarta area. The average test results show that the highest level of user preference was for functionality and practicality (91.89%), followed by material quality (81.98%), comfort (79.28%), aesthetics (74.77%), and size (44.59%). Overall, the product received positive feedback from users, and it is expected that the "Karpet Piksi" can be mass-produced and marketed. Future researchers may develop the multifunctional carpet in other sizes to ensure it can be optimally used by a broader range of users.]]>
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