Jurnal Studi Manajemen dan Bisnis
Vol 12, No 1 (2025): Juni

The Influence of Financial Literacy, Trust, User Innovation on MSMEs’S Fintech Adoption in Sampang Regency

amaniyah, evaliati (Unknown)
Aguilika, Deykha (Unknown)

Article Info

Publish Date
18 Jun 2025

Abstract

This study aims to determine the adoption of fintech by MSMEs in Sampang Regency by testing the impact of financial literacy, trust and user innovation on fintech adoption. The study was conducted on MSMEs in Sampang Regency who use financial technology. The analysis used multiple linear regression with PLS. The results of this study indicate that financial literacy and trust have no effect on fintech adoption. However, user innovation has a positive effect on fintech adoption. These findings can be a useful reference to increase insight and direction to help design digital financial education and literacy programs, especially for MSMEs.

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Journal Info
Jurnal Studi Manajemen dan Bisnis
Website

Abbrev

jsmb

Publisher

Universitas Trunojoyo Madura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and ...